The Salon Project by Joel Warren is an updated original. A new concept in retail, beauty, and service. The combination of a curated assortment of hair care, skin care, nail care and makeup has never before been offered in such a highly customized way. We created our business model to help the consumer enjoy a bespoke experience, turning the client’s journey in a typical salon and beauty retailer into a thoroughly personalized, turnkey beauty service and shopping experience.
Joel Warren, a veteran in the salon business, had a revelation that there is a far better way to primp and shop than what is offered by the current salon model. What was once thought of as an enjoyable day at the salon now truly is, along with expert guidance and incredibly curated retail, Warren has the solution.
The Salon Project offers an innovative approach to the client journey by eliminating the typical front desk for check-in. Instead, guests are greeted by iPad-equipped concierges who direct them to their designated station where the client remains and relaxes for the duration of their services.
Joel Warren said, “I noticed the way that many salons operate is not efficient or as client-focused as it could be. Our approach improves operations, and the client experience, by using our knowledge and technology to bring everything to the client. Saks Fifth Avenue has a focus on luxury, making it the perfect environment for the first location of The Salon Project.”
The first Salon Project location will open its doors in February 2018 at Saks Fifth Avenue Long Island. The plan is to have an additional ten locations opening at Saks Fifth Avenue stores throughout the United States over the next 24 months. Houston and Boca Raton are next on deck to open in 2018, with the second wave of locations in 2019. The highlight of 2019 will be the highly anticipated opening of The Salon Project at the Saks Fifth Avenue flagship store in New York City.
RPG designed the interiors under the leadership of CEO Bruce E. Teitelbaum in partnership with Joel Warren. Two beauty and retail veterans joined forces to create a compelling, unforgettable space that melds unexpected touches and contemporary twists with 20th-century retro and modern, casual glamour. The salon and spa environment have the technological edge to create excitement and ultimate client convenience. Augmented and virtual reality features drive engagement and allow for seamless check-out in your chair with no trip to the front desk. The Salon Project is truly a stand-out in its category; it is the store of the future.
To that end, each Beauty Expert from The Salon Project has the opportunity to engage in multi-services training, allowing them to play a key role in facilitating sales through trusted stylist-client relationships. While seated, clients can play with augmented reality technology to try on products available among The Salon Project’s inventory. They test lipsticks and other beauty items from a try-on bar cart, all while receiving recommendations from the Beauty Expert / Hairstylist who seamlessly completes product purchases directly from an iPad.