Retail TouchPoints, the go-to source for customer engagement strategies in the retail industry, has announced the winners of the 2019 Customer Engagement Awards. In 2019, retailers and brands are driving customer engagement with a variety of strategies, focused on cross-channel operational efficiencies, mobile, data insights and more. They realize the value in getting to know their customers, including how they want to research, purchase and receive items. Plus, the experience of shopping is becoming more important to secure a long-term relationship with consumers.
This year, Retail TouchPoints is recognizing 10 retail companies that are reaching these lofty goals using a variety of technologies and strategies. The winners are embracing mobile apps, cloud-based solutions, last mile strategies and more.
“The companies we’re honoring with Customer Engagement Awards in 2019 are working tirelessly to make sure they have all the capabilities in place to deliver a consistent and compelling experience across all touch points of the shopping journey,” said Debbie Hauss, Editor-in-Chief of Retail TouchPoints.
Through a nomination process, the winners were selected based on, but not limited to, four specific criteria:
- Embracing the physical-digital connection;
- Customer data analysis;
- Mobile tools; and
- Operational success.
Winners include large and small retail companies and brands in a variety of industry segments, from cosmetics and jewelry to sportswear and outdoor gear. This year’s winners are (in alphabetical order):
- Ashley Stewart
- Benzer Pharmacy
- Brooks Brothers
- l.f. Cosmetics
- Grove Collaborative
- Lamps Plus
- The Orvis Company, Inc.
- Pura Vida Bracelets