Sanctuary —a women’s lifestyle brand with over twenty years in the fashion industry has opened new doors after purchasing full ownership back from The Camuto Group earlier this year.
The brand has confirmed its denim licensee partnership with One Jeanswear Group which designs, markets, produces, and distributes distinguished portfolios among branded and private label denim brands throughout North America. The licensee partnership will expand and elevate the existing Sanctuary Denim collection. Officially launching for Fall/Holiday 2019, the first edit of the collection will debut at PROJECT Las Vegas.
“This is a game-changer for Sanctuary,” said Sanctuary Chief Executive Officer, Ken Polanco. “We really look at this as a collaboration versus the old school way of thinking toward a licensee partnership. Our philosophies instantly aligned in terms of work ethic, strategy, and vision. Together we have identified as kindred creative spirits and will further innovate in this category as part of this exciting alliance.”
Jack Gross, Chief Executive Officer of ONE Jeanswear Group, added “We are thrilled to welcome the Sanctuary brand to our diverse portfolio of owned and licensed brands here at One Jeanswear Group. There is an amazing synergy between our companies and I have always admired Ken, Debra and their team for their great product direction, loyal consumer base and unwavering brand integrity over the years. We have always been extremely consumer centric and realize in today’s challenging climate, the customer is motivated by outstanding and innovative product. We will be focusing on great fits, finishes, and luxurious fabrics that will only enhance the Sanctuary brand and take it to a new level.”
Sanctuary recently announced Smart Creation for Spring 2019, which includes sustainable pieces in ready-to-wear and denim categories. The brand’s sustainability approach will continue in the denim category using the Smart Creation under the newly minted partnership with One Jeanswear Group.
About the partnership, Sanctuary Chief Creative Officer, Debra Polanco commented, “One Jeanswear Group has a first-class team and quality global sourcing. They really understand how to manage brand growth. The launch of Sanctuary Denim has been a very exciting process. One Jeanswear Group and Sanctuary have very talented design teams that are aligned. We’ve built it and launched it, and now it’s time for it to go out into the world and grow.”
The collection will be opening price point premium denim retailing $79 – $159 and will continue in the brand’s inclusive size offering 00-24W. Customers will be able to shop a wide range of styles including jeans, jackets, skirts, and more starting September 2019 on SanctuaryClothing.com and select retailers.