Nordstrom, Inc. announced Big Brothers Big Sisters of America, the nation’s oldest one-to-one youth mentoring organization, as the 2019 nonprofit partner for its off-price retail division, Nordstrom Rack. The partnership will amplify the shared synergy between the communities both Nordstrom Rack and Big Brothers Big Sisters serve.
During the months of April and December, customers can visit any Nordstrom Rack location or NordstromRack.com to participate in an in-store program called “Sponsor-a-Moment.” At check-out, customers will be able to purchase a donation card and 100% of the proceeds will support recruiting and training adult mentors, in addition to supporting a mentorship moment that a Big and Little can share – including preparing for an interview, learning to tie a tie and helping with homework. These seemingly small moments can have a tremendous impact on a kid’s life and pursuit to reach their full potential.
“For years, Nordstrom has supported nonprofit organizations doing tremendous work in our communities. Our giving is focused on organizations that care for kids and families, which makes Big Brothers Big Sisters of America a natural partner. They provide valuable services and resources in each of the communities where we do business, and we’ve heard countless stories of the lasting impact this organization has had on the lives of kids across the country,” said Geevy Thomas, president of Nordstrom Rack. “We are pleased to join with our customers and employees in sponsoring some of the mentoring moments that help build meaningful, long-lasting relationships between Bigs and Littles.”
Big Brothers Big Sisters of America has been the leading youth mentoring organization in the U.S. for more than 100 years. Through the evidence-based program, youth facing adversity are matched with adult volunteers in professionally supported mentoring relationships. Big Brothers Big Sisters believes that all children are born with incredible potential and the role of the mentor, or Big, is to empower them to reach that potential. Research shows that youth who are matched with their Bigs for at least one year have better relationships with peers and parents, better grades, and higher aspirations for their future. Today, the organization operates 256 agencies throughout all 50 states and currently serves nearly 150,000 Big and Little matches nationwide.
“Big Brothers Big Sisters of America’s mission will be supported and amplified through our partnership with Nordstrom Rack,” said Pam Iorio, president and chief executive officer of Big Brothers Big Sisters of America. “This partnership will help us strengthen local communities and support our local agencies as they match youth throughout the United States with mentors who help them reach their full potential.”
This new partnership is just one of many ways the company gives back throughout the year. Nordstrom is committed to charitable giving, human rights and environmental responsibility efforts across our business. Giving back has long been a cornerstone of our culture and we focus our efforts on programs that care for kids and families. In 2018, this amounted to nearly $12 million donated to more than 600 organizations across the U.S. and Canada.