H&M First Major Fashion Retailer to Bring Product Transparency to Scale

HM's new transparency layer.

At H&M we are dedicated to transform the fashion industry and make it more sustainable – and more transparent. In 2013 we were the first global fashion retailer to publish our supplier list online and starting in 2017 we implemented a transparency layer on a smaller scale with our Conscious Exclusive collections. We are now taking this work one – big! – leap further by launching product transparency for all garments on In addition, most of the H&M HOME interior products sold on our website will have this as well.

For each of our garments, we will now share details such as production country, supplier names, factory names and addresses as well as the number of factory workers. In addition, customers can find out more about the materials used to make a specific garment. By sharing extended details on where our garments are made, we make it easier for customers to make more informed choices when shopping.

“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry,” says Isak Roth, Head of Sustainability at H&M.

The transparency layer will be available in H&M’s 47 online markets starting April 23. Customers can also access this information when shopping in our physical stores by using the H&M app to scan the price tag on a product to see its details. We hope our fans will like this new feature and we will continue looking into how we can bring relevant information to our customers.

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