Newswire

MISSONI AND ADIDAS RUNNING CELEBRATE THE INNOVATION OF CRAFTSMANSHIP WITH LIMITED EDITION FOOTWEAR AND APPAREL COLLABORATION

-The two brands come together to collaborate on a range of limited-edition running apparel and footwear for the running focused and fashion-inspired
-The collaboration celebrates the innovation and craftsmanship of Adidas brand and Missoni co-founder and Olympic hurdler, Ottavio Missoni
-The collection incorporates Missoni’s trademark Space-dying technique to achieve an iconic “flame” pattern upon performance-focused shoes and garments
 
 
The iconic Italian fashion brand, Missoni has announced a collaboration with Adidas Running, joining forces for the first time to create a line of performance shoes and apparel that celebrates the innovation and craftsmanship of Adidas brand and Missoni co-founder and Olympic hurdler, Ottavio Missoni.
 
The creative collaboration is painted upon a rich canvas of history which refers to both brand’s roots, paying homage to Adidas’ dedication to the craft of performance and Ottavio Missoni’s vision in fashion. Co-founder with wife Rosita of one of the most iconic brand in the world, the couple invented a new style made of kaleidoscopes of colors, unconventional patterns and innovative dying techniques which shaped the modern age of ready-to-wear.
 
The Adidas x Missoni range seamlessly blends Missoni’s world-renowned aesthetic with Adidas’ focus on high-performance sports apparel, resulting in a limited-edition range that fuses together style and performance.
 
The footwear features a collection of Adidas’ iconic Ultraboost which incorporate Missoni’s trademark Space-dying technique on the knitted upper to achieve the iconic “flame” pattern which Missoni is renowned for. Meanwhile, Adidas’ industry defining BOOST technology in the shoe’s midsole provides runners with optimal responsiveness and energy.
 
The range of apparel includes a cast of franchise running product brought to life via Adidas Primeknit technology. This range offers the runner a full ensemble with a Primeknit CRU short sleeve, a PHX Jacket that offers weather protection and breathability, and the iconic Marathon 10 Short in a knit option all in two unique colorways – multicolored and black and white – available for both men and women.
 
Angela Missoni, Creative Director of Missoni said, “The story of this collaboration started from the idea that both our companies’ founders were amazing craftsmen that were constantly pushing the limits of their industry. We hope runners everywhere will enjoy the product range for its creativity and quality above everything else.”
 
Craig Vanderoef, Senior Director, Product at Adidas Running said, “Our collaboration with Missoni is very close to our hearts. Our founders built our brands on such similar values – innovation, creativity, high-quality craftsmanship – to bring their inspirational stories together was an amazing experience. Working together was a natural fit, taking each of our crafts to the next level to seamlessly merge style and performance together.”
 
Showcasing Missoni’s Authentic credentials in the realm of athletics, founder, Ottavio Missoni, started his career as a runner at the age of 16 and then going onto represent Italy in the 400m finals at the 1948 Olympics Games, London. Presently Ottavio’s daughter, Angela Missoni, is the Creative Director of the business and is committed to infusing the family brand with new energy, communicating new trends and ideas since 1997.
 
Shoes (RRP: 250) and apparel (RRP: €100  €300) will be available to purchase from Missoni online and in-store April 24 and adidas.com April 25.
 
For further information please visit missoni.comadidas.com/running, or follow @missoni, @adidasrunning on Instagram or twitter to join the conversation.
 
 
NOTES TO THE EDITOR
The family-run fashion house Missoni has been at the forefront of Italian fashion since husband and wife Ottavio (“Tai”) and Rosita Missoni started designing their unconventional patterned knits in the neighborhood of Varese in 1953. The brand is famous for its unique knitwear, made from a variety of fabrics in a kaleidoscope of colorful patterns, such as zigzags, stripes, geometrics, and abstract florals. Today, three generations of Missoni work in the business.

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