Fashion Tech

InContext Extends ShopperMX into Apparel, Footwear

InContext Solutions, a global leader in 3D simulation software and virtual reality solutions for retail, has announced the expansion of its core offering, ShopperMX, to include customized offerings for both apparel and footwear retailers and brands.

Due to the complexities in sourcing and production, the apparel and footwear industries have been historically slow to adopt new technology and have instead relied on business processes rooted in tradition, resulting in high travel and shipping costs, merchandising execution challenges, and outdated shopping experiences.
Digital transformation is top of mind for many leaders in apparel and footwear as they look to improve topline brick-and-mortar sales and reduce operational expenses. InContext is poised to help streamline inefficiencies and drive growth.

“As the economy continues to deliver strong results, many U.S. apparel retailers have announced closures totaling over 465 brick-and-mortar stores during the first quarter,” said Derick Goodman, chief growth officer of InContext Solutions. “It’s imperative for retailers to adapt at a faster pace, reinventing their shopping experience to stay relevant to today’s consumer and create a reason to visit their stores. ShopperMX not only helps retailers streamline their store planning process, but it also creates an experimental platform for forward-thinking retailers to iterate the store experience.”

Using InContext Solutions’ 3D simulation and virtual reality platform, ShopperMX, clients can digitize sampling, visual merchandising, and store communications to reduce the costs of prototyping, enhance the customer experience, and improve operational compliance.

Apparel and footwear brands and retailers use ShopperMX to impact:

  • Sampling: Produce and manage single-source digital samples through the lifecycle of an item as it migrates from sourcing to brick-and-mortar or e-commerce
  • Visual Merchandising: Build and navigate virtual showrooms and/or scale brick and mortar stores in 3D by desktop or virtual reality headset. Visual merchants can make real-time changes to micro and macro space including fixtures, product arrangement, assortment, and styling
  • Shopping Experience: Garner near-real-time feedback on store merchandising and experience from your shoppers during planning
  • Store Communications: Deploy store-specific merchandising instruction down to managers through a mobile or web-based application

“Through discussions with major manufacturers and retailers in footwear and apparel, it became clear that there was a significant opportunity for technology to disrupt the sourcing, merchandising, and operations process,” said David Rich, chief executive officer of InContext Solutions. “Adopting technologies like ShopperMX enables the rapid prototyping environment required to stay ahead of today’s omni-channel shopper.”

On average, InContext Solutions has been able to help brands reduce the cost of sampling by 65%, increase the speed to market by 40%, and improve store audit compliance by 32%.

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