Rihanna and LVMH Confirm Fashion Label

Announced a few months ago, Rihanna and LVMH have officially confirmed the pop star’s fashion label. Rihanna is set to present her first collection in Paris later this month.

“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” said Rihanna, in a statement, referring to LVMH Chairman and Chief Executive Bernard Arnault. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

The fashion line, which will take the name Fenty as Rihanna’s makeup and lingerie lines did, is the first fashion brand launched from scratch by LVMH since 1987, with Christian Lacroix’s line.

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