Fashion Tech

Amazon Announces AI Powered Fashion Shopping App

Photo courtesy of Amazon

Wednesday introduced “StyleSnap,” a feature on its app that lets users upload a picture of a look or style they like and get recommendations for similar items on the platform.

When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.

Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas. “The simplicity of the customer experience belies the complexity of the technology behind it.”

To get started, all you have to do is click the camera icon in the upper right-hand corner of the Amazon App, and select the “StyleSnap” option; then simply upload a photograph or screenshot of a fashion look that you like, according to a company blog post. StyleSnap will present you with recommendations for similar items on Amazon that match the look in the photo. When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews.

StyleSnap uses computer vision and deep learning to identify apparel items in a photo, regardless of setting. Deep learning technology also helps classify the apparel items in the image into categories like “fit-and-flair dresses” or “flannel shirts.”

While StyleSnap allows customers to discover inspiring fashion finds by simply taking screenshots of the looks they like, it also helps fashion influencers expand their communities.

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