FENTY Announces NYC Pop Up

Photo by Martin BUREAU / AFP

The Webster, has announced its partnership with FENTY, the luxury Maison launched by Robyn Rihanna Fenty with LVMH in May 2019, for its first pop-up experience in the United States.

FENTY will take over the first two floors of the iconic Cast Iron building at 29 Greene Street in Soho, with a unique installation and retail experience designed for The Webster. The pop up opens on June 19 and will run through June 30.

“I am so proud and honored that Rihanna and her team choose to launch the new FENTY Release with The Webster Soho,” said Laure Heriard-Dubreuil, founder and creative director. “She has an incredible personality, style and is the true epitome of a powerful woman.”

The Webster is an exclusive luxury multi brand retailer. First established in Miami’s South Beach district by Laure Heriard-Dubreuil in a historical Art Deco building designed in 1939 by famed architect Henry Hohauser and now operates flagship stores in New York, Houston, Costa Mesa, South Beach and Bal Harbour.

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