Newswire Retail adds features to loyalty program

Photo courtesy of Overstock Retail recently introduced two new features to its Club O loyalty program: price match guarantee and free returns. Club O, which was established in 2009, is offered for only $19.95 a year and gives members exclusive benefits, including free shipping on every order and access to an extra rewards store. The two added features aim to give shoppers increased confidence and trust while shopping online.

“Club O continues to be an important part of our customer strategy,” said Kamelia Aryafar, chief customer and algorithms officer for Retail. “We know that savvy shoppers will search on other sites and price match for extra savings. We also understand that customers’ needs sometimes reach beyond checkout and delivery with returns. This is why we’ve formed a loyalty program that helps build confidence and trust throughout that entire customer journey. With Club O, customers can browse, shop, and save with confidence that we are focused on them.”

Members of the Club O loyalty program receive exclusive benefits, including:

  • Free Shipping on Every Order*
  • 5% Rewards
  • Free Returns*
  • Price Match Guarantee*
  • Extra Rewards Store
  • Rewards for Reviews

Club O memberships are free for active military members, veterans, teachers, students, and first responders. offers a free 30-day Club O trial for all shoppers. To learn more about Club O, click here.

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