According to the Bespokify blog, “On-demand manufacturing is the future. It solves the biggest shortcomings of the fashion industry. No more, big up-front inventory costs, easily experiment and test new ideas within days without impacting your bottom line, improve your e-commerce performance, and spread the value more equitably throughout the supply chain.”
Bespokify is eco-friendly and ethical, as it essentially creates bespoke apparel which eliminates over-production and waste, damage to the environment, and labor exploitation in developing countries. Conumers also get high-quality perfect- fitting clothes, each and every time.
Marc C. Close, the CEO at Bespokify, started his career as an engineer in the mineral processing industry, quickly shifting to building automation technology after recognizing stifling inefficiencies in traditional engineering practice. He spent several years building automation systems for Ausenco (a consulting, engineering, project delivery, and management solutions firm to the minerals and metals, oil and gas industry) before founding Bespokify to make on-demand custom apparel the new standard for the apparel industry.
Bespokify was acquired in mid-2018 after the acquirer recognized the power of the technology in servicing its mass-customization ambitions. Close continues to serve as director and CEO of Bespokify, driving on-demand custom apparel capability for brands, small and large, globally.
Bespokify lets brands create custom apparel patterns in seconds. The technology reduces product launch timelines from months to minutes by automating technical product development, grading, sampling, costing, production-line planning, and automation. It enables companies to be hyper-responsive to market trends by leveraging AI to design products in real-time using big data. Through the growing network of Bespokify-enabled on-demand factories, collections can be manufactured and delivered within hours of creation.
Its technology automatically generates everything needed to design and launch production-ready collections. Bespokify works with small and large brands and manufacturers, tailors and pattern retailers. The only issue, currently, is high pricing. While the process of creating a pattern happens at lightning speed, the cost (at the moment) is higher than the painstaking months’ long process the industry currently employs.
However, if you’re making basics and not fashion items that change each season entirely, you’re in luck. Get a demo and tell them I sent you. It seems to me that, once the pricing is scaled by higher demand, we may be able to start firing our patternmakers. This is where it gets sad for me, as I love my patternmaker. But in the name of progress and new technology, speed. Once pricing aligns, I’m sure we’ll all move forward with the Bespokify model.
After taking the tutorial myself and speaking with CCO Marco De Vivo, I was blown away, and convinced that this technology is the next new big thing. It’s very straight forward and user-friendly. Subscriptions for the service start at $59/month and include access to the full technology stack and library. Styles are designed by pulling from Bespokify’s existing flats library to create a silhouette or creating an entirely new form from scratch by uploading your own sketches. Creating designs from scratch is where the high pricing comes into play for the patterns. Bespokify must find a way to cap costs so that design-driven companies can benefit from the speed and accuracy of this technology. Once they do that, the flood gates will open, and the industry will transform from an out-dated, back-and-forth process of pattern development to a process that takes minutes. 3D body scans or hand measurements are added into the system to create the best fit. The products and sizes are selected before the patterns are plotted or transmitted to be graded for production.
Bespokify is certainly a company that is disrupting fashion today. With its instant custom patterns, Bespokify is helping to propel us further into a world of mass customization, where standard sizing no longer needs to exist. Goods can be produced that better fit our customers’ varying shapes in record time. It will shave down the development process by one to three months. In the interim, maybe we can educate our beloved pattern makers, and introduce them to this process so they are not completely pushed out of their long-term careers. And perhaps they can transcend as the technology transcends us all into the technological fashion future.
We will soon see a massive shift in the skilled craftsmanship we know as patternmakers or pattern cutters. With this coming down the pike so quickly, how do we bridge the skillset of the workers who will immediately be wiped out from this ever-changing advancement? One consideration is to have patternmakers manage the process of this new technology for the brand, so their expertise is still in play. By empowering both parties with collaboration, it allows the beauty of the craftsmanship to merge with new tech, without just canceling out a long-standing career.