H&M x Richard Allan

Richard Allan x H&M | photo courtesy of H&M

H&M has announced a collaboration with eclectic British brand Richard Allan, founded in 1962 and renowned for its innovative scarves in bold designs, abstract patterns and vibrant colors. The womenswear collection features iconic Richard Allan prints reimagined in fashionable designs by the H&M in-house team. Launching in selected stores worldwide, as well as online, from August 22.

With a wide range of stylish dresses, blouses, skirts, shirts, trousers and accessories, the Richard Allan x H&M collaboration is a thoroughly contemporary womenswear collection offering an exciting 1960s vibe. Designed by an H&M in-house team, the silhouettes are long and eye-catching with details such as high necklines, wide cuffs and soft pleats, while the color palette and prints are a re-awakening of Swinging 60s London.

“It is wonderful to know that my father’s prints will be worn by a whole new audience – he would have been thrilled, as I am,”
said Cate Allan, creative director of Richard Allan London. “Many of his colorful designs are as relevant today as when first conceived from the 1960s to the 1980s and H&M’s reinterpretation for the 21st century is an inspired creation. It will hopefully open the door to new generations in new places, showcasing the extraordinary talents of Richard Allan, whose prints became a by-word for colorful chic.”

The Richard Allan prints used throughout the collection have been sourced from its vast archive. They include prints like the pulsating Piccadilly, flowing Paraph, Palme, which is based on the tree and Sanaa, named after the historical city. Patterns such as Muse, an abstract representation of the nine muses of Greek mythology, and Scott, an interpretation of early woven plaids from the Scottish lowlands, forerunners of modern Tartans, offer strong geometrical patterning to the contemporary fluid shapes.

“Swinging London in 1960s is such an iconic era full of wonderful prints and an exuberant spirit that still feels very now,” said Maria Östblom, head of womenswear design at H&M. “We’re absolutely elated to be collaborating with one of the most statement-making print designers from this time. By taking these classic vintage prints from scarves and reimagining them in a new context, the pieces from the Richard Allan x H&M collection feel both strong and feminine, yet with a sophisticated touch.”

Photos courtesy of H&M.

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