alice + olivia by Stacey Bendet announced that, in furthering the brand’s investment into the beauty and wellness space, the womenswear brand plans to enter the CBD market through a partnership with the world’s leading luxury cannabis brand, Kush Queen.
The news follows on the heels of the alice + olivia xoxo Maybelline cosmetic collection, the first-ever fashion brand collection from Maybelline, launched exclusively in the APAC region in June of 2019.
When looking to enter the CBD space, alice + olivia CEO and Creative Director Stacey Bendet was immediately drawn to Olivia Alexander, the founder and CEO of Kush Queen.
“I have been in the business of empowering women through fashion since 2002,” said Bendet. “When learning about Kush Queen, and Olivia, I immediately saw the alignment of our brands with her empowerment of women through wellness. A partnership between the two brands became a natural and complimentary fit.”
“I am incredibly excited to be partnering with Stacey to create products for alice + olivia,” said Olivia Alexander, founder of Kush Queen. “The alice + olivia brand has always been at the forefront of fashion and ahead of the curve with creativity and collaborations. I am honored they came to me and feel there couldn’t be a more perfect partner for Kush Queen.”
Kush Queen is a woman-owned cannabis brand renowned for quality, innovative cannabis wellness and lifestyle products that range from both non-psychoactive hemp-derived CBD, and THC/CBD cannabis topicals.
Bendet worked with Kush Queen’s likeminded female founder Olivia Alexander to collaborate on a curated alice + olivia x Kush Queen CBD collection. The initial offering of alice + olivia x Kush Queen CBD products represent a topical product lineup designed to deliver noticeable effects.
At launch, the alice + olivia x Kush Queen collection consists of three products, a 100mg bath bomb, a 150mg body lotion, and a 150mg bubble bath. All three products will be lightly scented with lavender, known to aid in relaxing/sleeping. The single-use bath bomb will also include vetiver, which is used for nerve and circulation problems, and sandalwood, which promotes mental clarity. CBD is most commonly associated with reducing inflammation which can be the source of pain, fatigue, and anxiety.
The alice + olivia x Kush Queen CBD collection is marked by whimsical designs featuring the brand’s signature “StaceFace” motif of black sunglasses and a bold red lip inspired by the fashion house’s founder Stacey Bendet. In addition to the StaceFace graphic, each product is marked by the apparel brand’s classic black and white stripe print.
The alice + olivia x Kush Queen CBD Lotion and alice + olivia x Kush Queen CBD Bubble Bath will each retail at $50. The alice + olivia x Kush Queen CBD Bath Bomb, a CBD-infused bath bomb featuring, will retail for $25.
The full range of alice + olivia x Kush Queen products is available to at all alice + olivia retail locations in North America as well as online.