Bella Thorne, the artist, actress, musician, best-selling author, director, entrepreneur and long-time cannabis enthusiast, has joined forces with Glass House Group, one of the fastest-growing, privately held, vertically integrated cannabis and hemp companies in the U.S., through its cultivation division Glass House Farms, to launch Forbidden Flowers, a cannabis and CBD brand.
“I have struggled with anxiety for many years, and weed was the one source I found for me to do the most healing,” Thorne said. “Because of the properties in weed, I have been able to cope with my anxiety in a natural way, rather than my doctors trying to fix it using prescription drugs.”
The initial launch will officially kick off with a “Forbidden Flowers Tour”’ which will take place over the next seven weeks. Starting today, on the forbiddenxflowers Instagram, the first retail location, where consumers can purchase products from the following day, October 11, will be revealed. Each Thursday following November 21, the Instagram page will reveal a new retail location in California, where Forbidden Flowers products can be purchased the following Friday. At the end of the seven weeks, additional retail locations across the Golden State that will carry Forbidden Flowers, will be announced to fans.
“It’s been great spending time with Bella and getting to know and understand her as an individual before we created her brand together,” said Groovy Singh, Glass House group chief marketing officer. “Her creative direction on Forbidden Flowers has been absolutely artistic and impressive. We’re proud to join forces with Bella in rolling out this sexy, enticing, high-quality brand that embodies her captivating spirit. The authenticity of what we are bringing to market together with Forbidden Flowers is what Bella handpicked at our grow, consumed and loved. At a time when more people are exploring the power of cannabis, we look forward to introducing a whole new community to the benefits of cannabis and to Bella sharing with her fans and consumers the ways she incorporates cannabis and CBD into her daily lifestyle.”
Bella worked intimately with Glass House Group to create Forbidden Flowers, which aims to give consumers the same rebellious, empowered feeling many consumers get when they consume cannabis. Today, despite the plant being legal in more than two-thirds of the U.S. in some form, cannabis consumers still face a variety of outdated stigmas. Recognizing that more new consumers are eager to become better educated about cannabis and CBD, Thorne plans to share the various ways she incorporates cannabis and CBD into her lifestyle, health and wellness regimes with her more than 21 million social media followers.
“Bella’s entire product line has been cultivated at our sun-powered, state-of-the-art facility in California using the same high-quality control and earth-friendly approach we are known and respected for,” said Graham Farrar, Glass House Group president. “We brought some genetics that we grew specifically for Bella for this launch, and we’re confident that both our long-time customers and new consumers are going to love these new product lines.”
To fit any mood or setting, Forbidden Flowers’ Indica, Sativa, Hybrid and CBD varieties will be available in stylish: glass jars eighths of flower; pre-roll five-packs; and pre-roll singles. Each Forbidden Flowers variety has been cultivated exclusively at Glass House Farms in Santa Barbara using coastal sun, organic standards and environmental sensibility to deliver uncompromising quality to consumers.
“We set out to engage a whole growing community of consumers embracing the cannabis and CBD market,” said Glass House Group CEO Kyle Kazan. “We’re pleased to have Forbidden Flowers join our growing portfolio of brands and to bring these products to consumers. We also look forward to rolling out more strategic brands and announcing partnerships in the future.”