Celebrity eyewear brand Privé Revaux announced the launch of its first made in Italy collection, La Vita. The line will be available at Dillard’s stores and dillards.com nationwide starting this month. Retailing for $65, this new range of sunglasses feature custom and handmade high-polished acetate frames, 3D designs on endpieces and temples and gold plated hinges and rivets. The collection will be accompanied by a campaign featuring brand partner Hailee Steinfeld.
“Privé Revaux is all about bringing the highest level of quality, craftsmanship and the latest styles to customers at an unbelievable price point,” said Privé Revaux Founder David Schottenstein. “Now, we can say that we do that with product handmade in Italy. This is a big moment for the brand.”
The campaign shoot features singer, actress and Privé Revaux brand partner Hailee Steinfeld. Creative direction was provided by celebrity stylists and brand creative directors Rob Zangardi and Mariel Haenn. The campaign was photographed by Nicholas Maggio, with hair by Mara Roszak and makeup by Kate Synnott.
In addition to the La Vita collection, Dillard’s will also offer an assortment of Privé Revaux’s signature anti-blue light glasses. The blue light-blocking technology prevents rays from electronic monitors and devices from reaching the eyes, reducing the likelihood of eye-strain and headaches, along with lowering the risk of long-term vision issues.
The La Vita collection will roll out at Dillards.com and in 75 store locations nationwide starting at the end of October. The collection will also be available online.