Ipsy, the largest beauty subscription service in the world, will unveil its flagship event, Ipsy Live, in New York City this weekend. The event re-imagines the Ipsy Gen Beauty format into a new era of immersive beauty experiences. Ipsy Live will give beauty lovers the chance to come together, meet their favorite creators in person, and gain access to the newest brands and products in beauty.
Ipsy Live will be held at Center 415 in Manhattan from 10 a.m. through 6 p.m. on October 12 and 13. The event will feature programming, demos, panels, fireside chats, workshops and guest appearances by Ciara, Gigi Gorgeous, Loren Gray, La La Anthony, Patrick Starrr, Andrew Fitzsimmons, Mario Dedivanovic, Camila Coelho, Laura Sanchez and more. In addition to hosting some of the most well-known celebrities and influencers in beauty, Ipsy Live will offer product sale counters, build-your-own Glam Bag stations, on-site embroidery booths and over 40 brand sponsors, activations and services from coveted favorites including Colourpop, OFRA, NatureLab Tokyo, Pixi Beauty, WEN Hair & Body Care by Chaz Dean, Betty Boop, Derma E and Purlisse.
“At the core, our events are driven by consumers’ want for in-real-life experiences and human connection,” said Jenna Habayeb, Ipsy’s chief brand officer. “We are beyond excited to bring Ipsy Live to the heart of New York City, and celebrate the community and their path towards self-expression.”
The event is the first large-scale production that highlights IPSY’s new Discover Yourself campaign which features an exceptionally diverse group of brand ambassadors that, together, challenge standard perceptions of beauty. Headlined by Ciara, whose latest album encourages listeners to embrace their “Beauty Marks,” the group also includes body-positivity advocate and co-founder of plus size fashion line Premme, Gabi Fresh, and the 17-year-old co-founder and CEO of gender-fluid Formula Z cosmetics, Zack Dishinger — along with other boundary-pushing creators including Allie Binkowski, Corey Rae, Indi Williams, Janibell Rosanne, Nikol Johnson and Misty Diaz.
Ipsy Live follows the recent announcement of the company’s partnership with YouTube personality, author and activist, Gigi Gorgeous. With this creator-led collaboration, Ipsy was able to develop an ultra-rich, limited-edition collection of colorful cosmetics that embodies Gigi’s vibrant, larger-than-life personality. Ipsy Live attendees will have the first sneak-peak of the beauty line.
Tickets to Ipsy Live grant one day admission into the event, and are available for sale online as well.