H&M USA just announced that it now offers customers the opportunity to enjoy the brand’s website in Spanish. Now with a simple click, any U.S.-based customer has the option to use all existing H&M website services in Spanish.
By offering HM.com in Spanish, brand hopes to connect with all existing and future fashion fans.
“The H&M brand currently operates in 50 online markets, in 20 respective languages, so it was an easy decision to extend our site to our U.S. Spanish speaking community of fashion fans,” says Stefan Vos, CFO H&M North America.
In addition, H&M is has launched a myriad of new tech features. Tools including “Find in store,” “In-store mode,” “Ship to store,” “Notify” and the product sustainability tool will all help to streamline shopping in a variety of ways.
“Find in-store” and “In-store mode” allow shoppers to identify if their favorite H&M pieces are available at a specific H&M location. “Ship to store” is for customers that prefer to shop online and pick up at their local H&M (available in select cities). “Notify” sends customers alerts when their favorite products have returned for purchase to the website and the sustainability tool offers fans full transparency on where items are made and the types of materials used.
To view HM.com in Spanish, click here.