Vans, the original action sports brand and advocate for creative expression, is excited to announce the inaugural Vans Checkerboard Day to be held on November 21. Vans Checkerboard Day is an annual event that will champion and inspire creative expression globally and provide fans the opportunity to participate in creative activations, experience why creativity matters, and give back to organizations that support creative expression.
“Vans Checkerboard Day is an opportunity for us to put a stake in the ground and rally our internal team, our extended Vans family and our fans around the world to come together to celebrate creative expression and make a difference in the lives of our youth,” shared Doug Palladini, Vans global brand president. “Imagination.org is the perfect partner to spark a global movement to empower our youth by harnessing everyday creativity to create a brighter future.”
Vans is celebrating #VansCheckerboardDay with the launch of a Global Ambassador Charity Auction in partnership with eBay for Charity, featuring a collection of footwear and backpacks designed to inspire creative self-expression. Starting November 11 through November 21, Vans Fans can visit eBay.com/vanscheckerboardday to bid on their favorite items with proceeds raised benefiting Imaginaton.org and its mission to foster and fund creativity in youth around the world.
With the goal of fueling creativity, Vans will donate $1 million of global sales made through the brand’s owned retail locations and Vans.com to Imagination.org, powered by Two Bit Circus Foundation. Leading up to November 21, fans will have the opportunity to participate in global Checkerboard Day activations, events, and brand touchpoints to connect local communities through unique and personal experiences and participate in Vans’ brand mission.
“To work with Vans as their 2019 charity partner for Vans Checkerboard Day is an incredibly humbling opportunity,” noted Nirvan Mullick, founder of Imagination.org. “Despite being recognized as one of the most critical skills for the next generation, creativity in children is declining. Through Vans Checkerboard Day and the generous donation by Vans to our cause, we are solving this crisis by finding, fostering and funding creativity and entrepreneurship in children around the world.”
Vans Checkerboard Day expands on Vans’ “Off The Wall” ethos and the brand’s purpose to enable creative expression through its founding pillars: action sports, art, music and street culture. The annual day will rally communities around the idea that creativity is an essential part of being human and that everyone should be able to express themselves creatively.
The Vans Checkerboard Day Charity Auction will include either a one-of-a-kind Vans Classic Slip-On or an Old Skool III Backpack, from each curator, including: Christian Hosoi, Geoff McFetridge, Kim Jaekyung, Brighton Zeuner, Vans very own Steve Van Doren and more, highlighting the importance of creativity in their own life.
“There are very few brands that encourage their athletes to break the norm and be creative in how they choose to express themselves,” said Brighton Zeuner, Olympic-hopeful Vans skateboarder and Vans Park Series World Champion. “My Vans family knows how passionate I am about fashion and expressing myself through my style, both on and off the skateboard, so designing a one-of-a-kind design to help others express themselves was an offer I couldn’t turn down.”