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Zaful Holds Sustainable Fashion Panel & Auction

Photo courtesy of Zaful

The global fast-fashion brand Zaful held its first sustainable fashion panel with the theme of “Greener Fashion” in New York City. With a charity auction and panel discussion, the event attracted nearly 200 people.

During the event, Zaful donated 1,300 pieces of clothing for co-organizing a charity auction with the Fashion Foundation. The income from both the event and subsequent charity sale will be used as an education fund to help junior students in need within 10 schools in New York.

“Zaful has been taking great concerns to the sustainable development of the fashion industry and hopes to cooperate with related institutions, like the Fashion Foundation, to enrich the fashion industry’s practical forms and activities in the sustainable field, with Zaful’s brand influence and effort,” said Apollo Jiang, Zaful’s brand director.

This fashion panel attracted the participation of experts, practitioners and university representatives from the fields of sustainability, fashion and technology.

“Even 1% move on the fast fashion brand will create a sufficient impact on the leisure fashion development,” said Stephaine Benedetto, founder of Queen of Raw. Benedetto looks forward to strengthening cooperation and working out on solutions with Zaful.

Bridget Artiese, founder of Born Again Vintage, also shared her “Old Clothes Renovation” initiative in combination with fashion innovation, which is a successful blend of fashion and sustainability.

Thereafter, Paige Desorbo, a TV personality and fashion expert; Autumn Samuels, the president of NYU Fashion Club and Fashion Business Association; and representative of ADAY had a heated discussion on the innovation of the fashion industry chain and sustainable fashion.

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