Belif Expands to Ulta Beauty Stores

Graphic courtesy of Belif

Belif, a leading beauty brand in skin hydration, will be expanding their bestselling k-beauty skincare line into Ulta Beauty doors nationwide. The LG Household & Healthcare brand aims to make their cult favorite products more accessible for consumers across the U.S. in 2020.

Belif’s bomb moisturizers have sold over 6 million units worldwide and continue to grow in popularity globally. Starting in the New Year, Belif will introduce their bestselling Aqua bomb and Moisturizing bomb, along with other powerfully hydrating skincare products both in-store and online at Ulta Beauty. The initial roll out will be targeting to reach almost 300 doors by the end of Q1 in 2020.

“Over the past 4 years, we have had great success with Sephora in brand storytelling and developing Belif’s positioning in the U.S.,” said Anna Choi, Belif’s marketing manager. “We are excited to continue growing distribution in 2020 and will focus on strategically expanding the business through a differentiated assortment to reach the critical mass with our partnership with Ulta Beauty, amongst others. Additionally, we will be investing more into marketing and advertising to raise our brand awareness.”

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