IMC Brings in Parsons as Key Account Manager

Toni Parsons (photo courtesy of IMC)

International Market Centers (IMC) announced an update to its Buyer Services team: Toni Parsons has joined as key account manager for apparel. Parsons replaced National Accounts Manager for apparel Michelle Harrison, who has retired from the company. Parsons reports to Cindy Henry, IMC vice president of buyer services.

“The mission of IMC’s Buyer Services team is to serve as a key resource for our valued buyers through one-to-one relationships,” said Henry. “Toni brings new insights and personal experience to build upon the strong groundwork Michelle established during her time at IMC. I look forward to working with her to continue to support and connect with the apparel community.”

Parsons will have responsibility for key accounts and co-op marketing for all Atlanta Apparel Markets. She joins the buyer services team with experiences as a buyer, a social media and marketing manager, and as a fashion intern at both InStyle and Marie Claire magazines. She holds a degree in Bachelor of Science in Retail from the University of South Carolina.

The Atlanta Apparel markets feature the latest looks in contemporary, young contemporary, ready-to-wear, fashion accessories and more, plus specialty categories such as children’s, plus-size, bridal and social occasion. Coming events are the June Atlanta Apparel Market (June 10-13), World of Prom (August 3-7), August Atlanta Apparel Market (August 4-8), September VOW | New World of Bridal (September 15-17) and October Atlanta Apparel Market (October 13-17).

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