In response to the severe outbreak of COVID-19 in the Americas, Kering has partnered with the CDC Foundation to provide personal protective equipment and other vital supplies to assist in meeting the urgent needs of healthcare workers across the region.
Kering and its Houses (Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ulysse Nardin, Girard-Perregaux, as well as Kering Eyewear) will collectively donate $1 million to the CDC Foundation to support the valiant efforts of frontline healthcare workers in the United States, particularly in highly impacted states such as, New York, New Jersey, California and Florida, plus locations in Latin America.
The CDC Foundation is the independent nonprofit created by Congress to extend the lifesaving work of the Centers for Disease Control and Prevention (CDC) through public-private partnerships.
As the global coronavirus pandemic escalates rapidly across the United States and around the world, there is a growing concern that U.S. community health needs will rapidly outpace capacity. The CDC Foundation’s Emergency Response Fund allows for the deployment of flexible resources to fulfill priority response needs where appropriated funds are not available or cannot be deployed quickly enough. Thus, Kering’s contribution hopes to create complementary impact alongside government in ways that will protect and provide lifesaving support as together we work to combat this unprecedented pandemic.
In addition, with the stance of aiding the American fashion industry impacted by the pandemic, Kering will support A Common Thread, the CFDA/Vogue Fashion Fund initiative, as well as Your Friends in New York Want to Help, an organization launched by Kerby Jean-Raymond with a mission to create rapid local impact within the community.
These contributions follow those already made by Kering in France, Italy and China in recent weeks and the production of over 1 million surgical masks and gowns for healthcare personnel.