Newswire

The Yes Launches Digital Shopping Experience

Photo courtesy of The Yes

E-commerce veteran Julie Bornstein and technical co-founder Amit Aggarwal announced  the launch of The Yes, a next-generation shopping experience poised to redefine the architecture of e-commerce and the way people buy. Leveraging a sophisticated algorithm powered by each individual’s choices and human instincts around personal style, The Yes uses computer vision and machine learning to encode fashion and create a new consumer experience tailor-made for each user. The Yes is intelligent shopping, building a store around each customer and continually learning and adapting the shopping experience, so it gets better over time.

The Yes offers the broadest range of brands to serve women’s high/low shopping, bringing together brands previously unavailable from the same source, to offer the consumer the best selection and the best fit for their personal style. To offer this selection, The Yes partners with widely distributed specialty and DTC brands. At launch, The Yes will carry more than 150 of the leading brands across the industry including Ralph Lauren Collection, Altuzarra, Erdem, Everlane, La Ligne, Rosie Assoulin, STAUD, Balenciaga, Acne Studios, Ganni, Tabitha Simmons, FRAME and Vince.

“Shopping and building the best online shopping experiences have been my life-long passion,” said Founder and CEO Julie Bornstein. “What many women may consider overwhelming, I find an exciting challenge; that is why building The Yes has been a dream come true. Working with both incredible brands and deep engineering and machine learning talent, we’ve been able to build a next-generation shopping experience that brings the best of efficient, fun and delightful shopping by leveraging new technologies that didn’t even exist a few years ago.”

Fashion and Creative Director Taylor Tomasi Hill added, “What sets Julie apart from so many industry leaders is her deep understanding of the pain points brands face with traditional wholesale distribution. Julie aims to give the power back to the brands and I’m thrilled to champion her mission. I get to work with designers and brands in full support of their creative vision, which makes the storytelling for the consumer so much more gratifying.”

The launch of The Yes comes at a time when shopping and retail are more uncertain than ever before. Due to the COVID-19 global pandemic, The Yes postponed launch to better understand the direction of the e-commerce landscape, the needs of brands and ultimately how consumers will want to shop and interact with brands as it moves forward.

At launch, The Yes is donating a dollar per download to Good+Foundation during the first month of launch. During this time of crisis, Good+ is partnering with frontline workers across the country to get donations to families in need.