In response to the current crisis in the United States, Banana Republic is donating more than $20 million of new clothing to those in need, including millions of unemployed Americans who need support getting back to work.
In partnership with Delivering Good, a nonprofit organization that unites retailers, manufacturers, foundations and individuals to support Americans affected by poverty and tragedy, Banana Republic will donate clothing to a variety of partner organizations in states that have been most impacted, including Hour Working Women Program in New York, Central City Neighborhood Partners in Los Angeles and Family Focus Englewood in Chicago, among others.
“During this unique moment in history, it’s more necessary than ever to work together to support one another, especially those in need,” said Mark Breitbard, head of Banana Republic and Gap Inc. specialty brands. “As America faces historic unemployment rates, Banana Republic will work for a better republic, helping Americans get back to work by providing confidence through clothing they can wear for interviews and in different work environments, including working from home.”
“By supporting Delivering Good, Banana Republic is helping men and women across the U.S., including those facing poverty, homelessness and job loss,” said Delivering Good President and CEO Lisa Gurwitch. “Among our network of more than 700 community partners, we will focus this donation on nonprofits with workforce training and re-entry programs and markets that have been especially affected by the current crises. This donation will have such a positive impact on men, women and disadvantaged young adults.”
Banana Republic, along with Gap Inc. brands Athleta, Gap and Old Navy, have also come together to donate $250,000 to support the National Association for the Advancement of Colored People (NAACP) and EmbraceRace. The Gap Foundation also previously announced a $1 million donation to local, state, national and international non-profit organizations to support underserved families during the coronavirus crisis. Banana Republic and the Gap Inc. family of brands will continue to support Americans in need, the company said.