Trunkettes LLC, a women’s swim trunks brand, has partnered with Kathy Ireland Worldwide (KIWW) for co-branded designer swimwear throughout the world for at least the next five years. The announcement was made by Hilary Genga, who founded Trunkettes in 2008. Kathy Ireland Swim by Trunkettes debuts this week with the Oceana, Aloha Sunset, Coastal Shores and Maritime collections with additional themed lines continuing to follow throughout the season.
The Trunkettes relationship marks the first time the fashion icon and 3-time Sports Illustrated cover model, one of which is celebrated as the bestselling of all time, has teamed with a swimsuit brand also featured on the magazine’s cover.
“All of us at KIWW are delighted to be working with Hilary and her team,” said Ireland, chair, CEO and chief designer of KIWW. “It’s been a very long time since our company’s involvement in the fashion category of swimwear. Many industry leaders have asked for that brand extension, and their vision did not inspire us. After meaningful consultation with our team as well as our long-term partners, John and Marilyn Moretz, we met Hilary, who is a great leader and powerful inspiration to all of us. The irony of this agreement is that my work for Sports Illustrated would never have happened without the stewardship of the amazing Jule Campbell, a woman who took charge of the SI brand, and made it a global powerhouse. Working with Hilary, a greatly talented CEO, who understands, as a woman, the unique needs that we have in swimwear, definitely had an impact on our thinking. When Brian Nguyen introduced us all to Hilary … the answer was yes! The company is amazing, the suits are spectacular, and Hilary is amazing as well.”
“We could not have imagined a more ideal fit for a partnership than with Kathy. Her strength, confidence, and empowerment of women represent everything the Trunkettes brand stands for,” said Genga, Trunkettes’ CEO and chief designer. “Today, Kathy has as many Forbes covers as she does Sports Illustrated. I am honored to work with Kathy, a woman who has inspired so many women, myself included.”