StyleBox, a guided online shopping platform, launched its Handpicked Fashion subscription box service in beta. The service, aimed at fashion-forward men and women, creates personalized subscription boxes individually curated by professional stylists. Each box has a complete outfit, based on customer style preferences, selected from premium brands at an affordable price.
Today’s online style shopper is overwhelmed by choice, the company said. Online shopping sites, Instagram and Pinterest are filled with pictures of beautiful clothes and stylish models. But translating inspiration into personal style that fits and looks great is a major customer challenge.
“How many of us have bought something online that looked great on the model and then been disappointed when it doesn’t look good in the mirror?” asked founder Janet Proger. “HandPicked Fashion solves that problem taking the outfits you like and adjusting it to your unique body and style.”
Handpicked Fashion uses professional stylists to work with a customer’s style preferences and hand select outfits that suit their figure type and sizes. The tailored service keeps track of customer preferences, history and inspirations. The professional stylists use that information to make thoughtful, individualized selections for each box. Stylists, not algorithms, handpick every item from premier, trusted brands at the best prices available.
“Everyone deserves to dress with style. We believe style is driven by human intuition, not shopping algorithms. That’s why we are using technology to enhance human talent, not to replace it,” said Proger. “Our stylists find the clothes that make our customer’s look great. We work with premium brands and deliver our customers amazing outfits at an affordable price. Everything we do keeps in mind their unique personality and budget.”
“At StyleBox, we aim to solve main frustrations of on-line fashion shopping: selecting new items, matching existing clothes, and finding a unique personal style,” continued Proger. “We make online shopping easy for fashion-conscious shoppers. We believe our new service makes shopping fun. We want it to be easy for customers to elevate their style and be confident in the way the dress.”