Kohl’s Restructures Loyalty Program
Photo by Albert Herring/Wikimedia Commons

Kohl’s announced the nationwide launch of Kohl’s Rewards, the company’s new  loyalty program offering customers the opportunity to earn more Kohl’s Cash coupons. The program was rolled out in anticipation of an early holiday shopping season.

“We will maximize value for our Kohl’s customers nationwide with the launch of Kohl’s Rewards by rewarding them with more Kohl’s Cash every day,” said Greg Revelle, Kohl’s chief marketing officer. “Kohl’s has always been synonymous with value, and over the last decade we’ve built one of retail’s leading loyalty programs, a critical element in delivering an outstanding experience for our customers. Following a successful pilot that resonated so well with our customers, we are excited about this next evolution of loyalty at Kohl’s. It’s unlike any other program, benefitting every rewards member – whether they are just getting to know us or shopped with us for years.”

The new Kohl’s Rewards program evolves the company’s current Yes2You Rewards loyalty program into a simplified structure rooted in Kohl’s Cash. Furthermore, new elements, such as printing out a customer’s Kohl’s Rewards balance on the shopping receipt, digital reminders of available Kohl’s Cash coupons and syncing Kohl’s Rewards balances across channels, make the Kohl’s Rewards experience easier.

Kohl’s has been piloting Kohl’s Rewards in 13 markets, and the program has been met with a strong customer response, the company said.

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