Blue Ribbon Sushi Bar Goes Underground With New Location At Rockefeller Center Concourse

The inside of Blue Ribbon Sushi.

Bruce and Eric Bromberg, chefs and co-owners behind Blue Ribbon Restaurants in New York, Las Vegas, Los Angeles, and Miami, have further expanded their New York City restaurant family with the opening of Blue Ribbon Sushi Bar at Rockefeller Center. This is the second iteration of Blue Ribbon Sushi Bar, the first of which opened at Brookfield Place’s upscale food court, Hudson Eats, in the summer of 2014.

A more casual riff of Blue Ribbon Restaurants’ renowned sushi and Japanese culinary concept, the new space at Rockefeller Center features an 11-seat sushi bar, a small seated counter dining area, a design-your-own-bowl assembly section, as well as extensive grab-and-go options. The set-up makes the space ideal for guests who want a taste of omakase indulgence in a casual setting, as well as for those working in Midtown seeking a quick and easy lunch option that doesn’t sacrifice quality or taste.

This location is also the first Blue Ribbon Sushi Bar to offer breakfast options, including a traditional Japanese Breakfast Bento that includes a homemade tofu with ginger sauce, hijiki edamame salad, a salmon & umeboshi rice ball, assorted pickles, and eggplant & string beans; as well as versions of more classically American choices available to-go, like a creamy coconut-infused Quinoa Pudding Fruit Cup, or a Matcha Chia Seed Pudding with granola.

At the sushi bar, sushi or sashimi can be ordered a la carte, in hand rolls, or as platter combinations. Vegetarian options and specialty rolls, like the Blue Ribbon (made with lobster, shiso and black caviar) are also available. For those with more time, Blue Ribbon Sushi Bar is also one of the few places in Midtown Manhattan to experience an omakase menu on a whim, in an easygoing and comfortable space, starting from $70. Hot and cold appetizers from the kitchen and the sushi bar round out the comprehensive menu.

In true Blue Ribbon fashion, takeout options include something for everyone. Bento bowls can be customized by ingredient from several appetizer choices, while easy grab-and-go offerings include pre-made boxed lunches and salads, spicy miso ramen, soups, and even Blue Ribbon’s house-made creamy tofu with ginger sauce.

Additionally, snacks and assorted culinary goods from Japan can be purchased from a small retail corner, including Blue Ribbon Restaurants’ homemade Wasabi Honey and Tamari Soy Sauce, various Japanese snacks (Pocky, nori-seasoned popcorn, matcha caramels and candies, among others), flavored sea salts sourced from Japan, canned sake and plum wine, and even instant udon noodle bowls.

“Since opening in 1995, the guiding light of the original Blue Ribbon Sushi on Sullivan Street in New York City has been making first class sushi more accessible to New York City. We’re thrilled to continue our efforts and our great partnership with sushi master Toshi Ueki with the opening of Blue Ribbon Sushi at Rockefeller Center,” said Eric.

Blue Ribbon Sushi Bar – Rockefeller Center is located on the concourse level of 30 Rockefeller Plaza, and is currently open Monday through Friday 8:00 AM – 9:00 PM, and Saturday & Sunday from 11:00 AM – 9:00 PM.

Add Comment

Click here to post a comment