Splacer and the Motion Within Our Everyday Space
New Yorkers know better than anyone that space is at a premium. From overstuffed rush hour subway cars to claustrophobic sixth floor walk-ups, cities are more real estate-ridden than ever before. As a result, companies are finding it harder than ever to book event space—space that has oftentimes been used countless times before by potential competitors.
Enter Splacer, a platform that seeks to not only remedy this redundancy, but to also broaden our architectural horizons as a society. Founded on the principle of “space in motion,” Splacer’s interface offers a wide range of previously unknown and unutilized space—from vacant dance studios to Soho lofts. The spaces can be rented out per hour for photo shoots, lectures, weddings, company holiday parties, and brand launch events—to name just a few.
“At the core of what we do, we want to create the best possible match between a person who wants to give access to a space and a business owner,” said Splacer co-founder and CEO Adi Biran. “What we’ve created is a centralized system where tech helps the user be more organized and efficient, allowing them to gain access to things that would be impossible without technology.”
Biran herself is an architect with many years of experience both practicing and teaching within the field of architecture. Throughout her tenure in the field, Biran became fascinated by the future of cities and the space therein. She sees Splacer as an extension of her architecture work and of this passion.
“Splacer is coming from a clear ideology and need,” Biran added. “As architects we love to build something new, but we also have a responsibility to the current built environment. Much of the space that we need is already built—Splacer allows us to access and share this preexisting space with others in a better, more sustainable way.”
Biran’s innovation comes on the heels of Airbnb’s oft-cited success. After all, if we share our bedrooms and personal spaces with strangers via Airbnb, why not share the rest of our space with our local community when we’re not using it?
Take, for example, the typical New Yorker who works an eight to 10 hour day. During that time his or her stylish loft remains completely vacant. However, by listing the unit on Splacer and allowing creatives to use the coveted space for photo shoots while the owner is away at work, both parties benefit. The owner turns a profit for a space that they aren’t even using during work hours, and the creative gains access to facilities that would have been completely unavailable to them otherwise.
“It doesn’t make sense to drive a huge car with one person at the wheel, and it’s exactly the same for space,” Biran noted. “Offices are vacant on weekends, and homes are vacant during the day—so for me it’s very clear why we need a more sustainable, efficient use of this space, especially in urban centers like New York.”
Indeed, Biran has always been very passionate about the idea of sustainability in the built environment, a spirit that she brings to the mission of Splacer.
“I’ve always been interested in the responsibility of what we do as architects, beyond just designing beautiful spaces,” Biran added. “Many times we are involved in creating green buildings—and that’s nice to have, but when you think about it, the most sustainable thing you can do is use existing environments more efficiently and for longer periods of time.”
In addition to the hot button topic of sustainability, Splacer is also responding to the growing trend of experiential space. So rather than seeing a room as a static container with one purpose, Splacer challenges its users to transform a space into an experience that serves a user’s needs from A to Z.
“People are attracted to our spaces because they are tired of what they already know and have already seen on the market,” said Biran. “And in order to create engagement, whether its internal or external, brands and companies need to create something that is different.”
Especially in our tech-savvy, modern era, the term “social currency” gets thrown around a great deal. Companies are constantly seeking out coveted “Instagrammable” moments to differentiate themselves from their competition. These moments are equal parts visually stunning and unique, and can greatly raise the social currency of a brand, as well as bolster its social media footprint. Brands like Puma, Nissan, Nike, Rebok, and many others have already made use of Splacer’s services in order to cultivate a unique social media footprint for their various launches.
“Experience is a new currency in it of itself, and that currency all starts with place,” said Biran. “Social media has almost created a new language of experience, and we pride ourselves on providing space that is easy to create visual content from—people often come to us looking for spaces that will project well on social media, and that are ‘Instagrammable.’”
So what does the future hold for the ever-ambitious Splacer? Well it’s quite simple, really—to change the way we understand space. With 12 million square feet of space on its platform, Splacer makes churches, boats, rooftops, distilleries, and everything in between available to its users.
“It used to be that space was built around one program and that cities were all built around that zone,” Biran concluded. “Where we live, where work, and where we study were all different spaces. But at Splacer, this space is not just a static one—it has the ability to transform throughout the day. An event doesn’t have to be held in an event hall, it can be held in a boxing ring or a burger shop. It allows us to be more free in how we do things.”
So for Biran and the team at Splacer, real estate is about more than just numbers and dollar signs. It’s about how a space provides an experience, and how it can seamlessly transition from one function to the next. But above all, it’s about disrupting an industry that often finds itself as static as the brick-and-mortar it so dearly clings to—instead creating splaces out of spaces.