Benji Baer has been named Chief Marketing Officer of CBRE. Based in New York, Baer will be responsible for enhancing the firm’s marketing capabilities and providing strategic direction to its marketing teams globally.
“Benji comes to us with a wealth of experience positioning world-class financial services brands and building marketing organizations to drive business growth,” said Jack Durburg, global COO, CBRE.
She previously served as managing director, global head of investments and product marketing, asset and wealth management for J.P. Morgan. Prior to that, she held marketing leadership roles at Legg Mason, Citigroup and AllianceBernstein.
“I am thrilled to be joining CBRE at this key point in its evolution and with such momentum behind the business,” Baer said. “I look forward to working across the organization to help evolve CBRE’s brand and offerings, and fully reflect our position as the industry leader.”