New Yorkers and chocolate fans will get the chance to be the first to celebrate the U.S. launch of one of Europe’s best-selling chocolate bars at the Kinder Bueno Sweeteasy.
Ferrero, the global confectionery company known for Ferrero Rocher fine hazelnut chocolates, Nutella The Original Hazelnut Spread, Tic Tac mints and Kinder Joy toy and treat, is today announcing the arrival of Kinder Bueno in the U.S. with an exclusive pop-up event coming to New York in early November. The Kinder Bueno Sweeteasy is full of hidden layers and sweet surprises, inspired by the secretive discovery associated with a speakeasy. The interactive experience brings to life the expectation-defying taste of Kinder Bueno and provides attendees a unique first look and taste of the popular chocolate bar as it hits shelves in the United States.
Guests at Sweeteasy will be taken on a journey through the flavors and textures that make up Kinder Bueno. The unexpected surprises found in each of the Sweeteasy rooms spotlight and bring to life the bar’s three layers and key ingredients: the smooth milk chocolate, crispy wafer, creamy hazelnut filling and the delicate dark chocolate drizzle. In addition to drool-worthy stations, the Sweeteasy is packed with hidden treasures like secret doors and even a Kinder Bueno vault, offering attendees an experience that social media dreams are made of.
“Kinder Bueno is unlike any other chocolate bar in the U.S., which is why we’re thrilled to showcase its premium, multifaceted taste to the public with our Sweeteasy,” said Noah Szporn, vice president of marketing, Kinder, North America. “Each element of the Sweeteasy experience is carefully crafted to mimic the individual layers of a Kinder Bueno bar, offering attendees interactive and unexpected ways to engage and share.”
All aspects of the pop-up go beyond expectation – much like the Kinder Bueno bar itself. With its milk and dark chocolate, crispy wafer and creamy hazelnut filling, Kinder Bueno has been delighting consumers worldwide for more than 29 years. As one of Europe’s top-selling chocolate bars, Kinder Bueno is poised to win over the hearts and taste buds of U.S. chocolate lovers.
The Kinder Bueno Sweeteasy will be open for consumers twenty-one years of age and older on November 8 and 9. Space is limited and viewings are by reservation only; chocolate lovers, foodies, and fun-seekers can reserve a spot here. The pop-up is located in New York City at 537 W 27th Street and will be open on Friday, November 8 from 6 p.m. to 12 a.m. and Saturday, November 9 from 4 p.m. to 10 p.m.