Reali, the real estate technology company transforming home buying and selling, has announced Christian Coleman has joined the company as chief real estate officer. In this role, Coleman will oversee all agent operations and development for Reali’s expanding team of licensed real estate professionals as the company continues to build and scale throughout California, with plans to grow into additional states in the second half of 2020.
Coleman joins Reali from Purplebricks where as vice president of agent development, he was responsible for agent development in all new markets throughout the United States and all internal support teams.
“We are thrilled to welcome Christian to our leadership team here at Reali as an integral part of our value proposition for both our customers and our Reali real estate agent team,” said Amit Haller, chief executive officer, Reali. “Christian’s track record in leading agent teams, coupled with his deep experience in the real estate business, positions our company well to continue to build a team of modern real estate agents who understand what today’s buyers and sellers care about most.”
Coleman has more than 25 years of experience in real estate. Prior to joining Purplebricks, Coleman served in leadership positions at ZipRealty, Lennar Homes, and Evergreen Realty (now Evergreen Realty HomeSmart) overseeing agent development, operations and market growth.
“Reali is at the forefront of providing exceptional real estate service and offerings, and is years ahead of other brokerages in the market today,” said Christian Coleman. “My passion for mentoring and elevating real estate teams feels very at home at Reali. Reali Agents are at the core of our business, and I look forward to building world-class agent training programs that inspire our team and build deeper relationships with our customers.”