Architecture, design, and strategy firm Nelson Worldwide has named Vicki Eickelberger Northeast regional leader. Based in the firm’s New York office, Eickelberger brings over 23 years of leadership, brand, and storytelling expertise, offering a new approach to experiential design, culture and the power of physical space as an engagement tool to further activate Nelson’s designs for clients.
“I am excited to welcome Vicki as NELSON Worldwide’s new Northeast Regional Leader,” said Chairman and Chief Executive Officer John “Ozzie” Nelson Jr. “Her strong belief in fostering exceptional firm culture through coaching and mentoring leadership and their teams will act as an incredible asset in elevating NELSON to the next level within the marketplace.”
Previously, Eickelberger was senior vice president and managing director at Big Red Rooster, a global brand experience firm, where she defined firm positioning and messaging strategy. Working across all classes of real estate and retail from corporate headquarters to mixed-use developments, she’s provided her expertise to clients such as American Express, Yum! Brands, Procter & Gamble, Pepsi, and Wal-Mart. She’s also held various high-level positions at Ologie, Deloitte, OhioHealth.
Eickelberger received her Bachelor of Science at Ohio University’s E.W. Scripps School of Journalism. She also holds a Masters of Business Administration from Capital University, and Certificate, Executive and Leadership Coaching from Georgetown University.