50 United Nations Plaza Launches New Marketing Campaign

Photo credit: Chuck Choi

50 United Nations Plaza, the luxury residential tower designed as a collaborative effort between the architects Foster + Partners, developer Zeckendorf Development, and Global Holdings, has announced a new branding, marketing campaign and website, as the building enters its final sales stage with over 85 percent of the residences already sold.

The new face and spirit of the 50 United Nations Plaza campaign is seen in Leila Ndabirabe, an internationally acclaimed model, scholar and humanitarian. Leila was born in Burundi, and as a child she relocated to Brussels. Today Leila is a New York City resident who embodies all of the qualities and character of 50 United Nations Plaza. The new campaign brings a vision to the building, befitting its character as a global home to its residents, and a luxury high rise fitting seamlessly into the Manhattan skyline.

The development has set price records for the neighborhood and continues to outperform all nearby condominium sales. 50 UN Plaza has proven popular with New Yorkers, people from all over the US, global citizens, and diplomats from all over the world.

“We could not be more pleased with the sales success at 50 United Nations Plaza,” said Arthur Zeckendorf, co-chairman, Zeckendorf Development. “This project is a reflection of our partnership with Global Holdings and Foster + Partners and our dedication to excellence that our buyers truly appreciate.”

“50 United Nations Plaza afforded us and Global Holdings the opportunity to build one of New York City’s finest luxury residential buildings in an iconic neighborhood in the heart of Manhattan. This new attention to the building will afford prospective buyers an opportunity to see how our original vision has now been realized,” commented William Lie Zeckendorf, co-chairman, Zeckendorf Development.

All residences have spectacular city views. In addition, the UN sculpture garden directly to the East has been fully restored, offering additional city and water views to many units.

50 United Nations Plaza is the perfect location, enabling owner’s to access the finest shopping, dining and cultural offerings as well as ease of travel in and out of the city. 50 United Nations Plaza is truly a global address, an international location offering privacy, convenience, and unparalleled residential luxury amenities.