Kathy Ireland Worldwide Partners with Padlist

From left: Padlist's Creative Director Michael Schatz; Partner, Board Member and Chief Brand Strategist Kathy Ireland; COO Lindsay Van Leer; and CEO Blake Van Leer

Online rental real estate database platform Padlist has formed a partnership with Kathy Ireland Worldwide, under which the model, designer and branding expert will serve as chief editor and ambassador as well as join the company’s board of advisors. Ireland’s executive team will provide Padlist with global brand building, real estate and home industry expertise. Padlist has launched an equity crowdfunding round with New York-based SeedInvest to develop the platform with Ireland.

“It is a great honor and responsibility to join the stellar founding executives of Padlist. This innovative, tech-savvy approach to rental solutions is unlike anything else we have experienced in the marketplace,” said Kathy Ireland, chair, CEO and chief designer of Kathy Ireland Worldwide. “Everyone at Kathy Ireland Worldwide believes that today Padlist takes a giant step forward in the beginning of a very long journey. The intention of Padlist is to of course provide rental intel, and also at the appropriate time, additional services and products that people need to make their space their home.”

Padlist is an online real estate database platform for renters and landlords that combining smart technology, data transparency and local experts, to help match landlords and renters faster. The platform benefits communities by connecting renters to local resources through an interactive data map and vendors lists. Since its inception, Padlist has contracted with hundreds of properties, worked with over 100,000 renters and received hundreds of five-star reviews online.

“With an exceptional team with a proven track record, led by Kathy Ireland, Padlist is creating the solution and path to truly disrupting this industry on a national level, solving the pain point for both renters and landlords using just one single platform,” said Padlist co-founder Blake Van Leer. “We are excited to share this with the world.”




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