Location, location, location. This expression — coined over half a century ago to describe the most important aspect of real estate — may be the only principle that has remained constant in the ever-evolving industry. In no place does it hold truer than New York City, where the landscape is competitive and the current market is noisy. New luxury residential developments have been springing up across Manhattan’s storied neighborhoods, and with most of those now in full bloom, buyers are enjoying the power to be picky in choosing their real estate.
Though less determining than location, carefully crafted amenities can equate to higher value for providing a well-tailored lifestyle proposition in New York City’s vast residential market. As developers strive to differentiate their offerings from the sea of other buildings a potential buyer may be considering, it is no longer sufficient to boast what has become standard high-end amenities.
A more innovative approach is required to deliver on the ultimate value of a property, and that extends beyond the physical build-out, even for developments that are physically built to be amenity-forward.
The most sought-after buildings are applying the best design to well-conceived amenity spaces and further incorporating thoughtful and relevant programming of the highest caliber to create a distinct sense of place, while delivering on the ultimate lifestyle promise to their residents.
Ceruzzi Properties is leading the charge at The Hayworth condominium, redefining what it means to be an amenitized building on the Upper East Side of Manhattan with its recently unveiled suite of community-inspired luxury amenities designed by AD100 designer Lee Mindel of SheltonMindel.
Paying homage to The Hayworth’s historic location on Carnegie Hill and honoring the boutique feel of the property, Ceruzzi Properties tapped neighborhood icons including the 92Y, The Corner Bookstore, Butterfield Market and Hex & Co., to infuse their expertise, knowledge and legacies into The Hayworth’s residential amenity spaces and ultimately bring the best of the Upper East Side under one roof.
Among these collaborations is the venerable 92nd Street Y, whose team of childhood, music and movement experts carefully coordinated the design and programming of the children’s playroom, library and music and movement studio, offering young residents a chance to explore their intellectual curiosities between home and school. Through this partnership, residents of the Hayworth are given priority access to the venue’s esteemed talks and 92Y Parenting Center classes and will receive insider rates for gym memberships, pool access and the infamous 92Y Camp Yomi.
Ceruzzi Properties turned to The Corner Bookstore to curate a fascinating collection of adult and children’s books by New York-based authors for The Hayworth’s library, as well as an ongoing program of book clubs and panels. Butterfield Market, an Upper East Side staple cherished for its commitment to fresh ingredients, will act as the food concierge to The Hayworth, providing a dedicated direct line to its residents.
The Wright Fit programs The Hayworth’s fitness center for active wellness featuring cardio, strength, functional performance and training equipment. Offering residents a welcoming space for casual gatherings, the building’s elegant Great Room features a selection of games curated by Hex & Co., a billiards table, a catering kitchen for private events and seated dinners.
Amenities extend to the outdoors on the rooftop of the building, with a landscaped terrace complete with grills for al fresco dining and an intimate lounge area with seating around the cozy and dramatic fireplace.
The Hayworth’s amenities are not formulaic respites but spaces created to host sophisticated lifestyle programming that incorporates elements of the Upper East Side’s beloved organizations and institutions. The goal is to foster the sense of community and values that have so distinguished the neighborhood for generations before and will for generations to come.
Needless to say, there is value in exclusivity, and the unique services and features The Hayworth can offer residents sets it apart from other buildings in the Upper East Side and beyond. By tapping into Carnegie Hill’s cultural riches and the unmistakable charm that residents are first drawn to when choosing the neighborhood, Ceruzzi Properties is demonstrating how developers can create a unique living experience that parlays the value of the surrounding location into customized experiences within the building.