Coldwell Banker Conducts Examining Women, Leadership Survey

Industries such as real estate, healthcare and education are female-dominated, however, at the executive level, there’s a stark lack of women. A survey from Coldwell Banker Real Estate LLC, conducted online by The Harris Poll, revealed that 34 percent of Americans working in female-dominated industries agree that women in their industry face a “glass ceiling,” making it more difficult for them to reach executive or senior-level positions.

The Coldwell Banker Examining Women and Leadership Survey compared the leadership and professional ambitions of men and women who work in female-dominated industries, as determined by data from the U.S. Bureau of Labor Statistics. The survey found that in female-dominated industries, men are 75 percent more likely than women to hold an executive-level position. With this survey, the Coldwell Banker brand aims to probe the causes of this gender leadership gap and then work to demolish the glass ceiling.

“Women in real estate face an upward mobility challenge, and it’s our responsibility to help correct the gender leadership gap,” said Zoe Horneck, vice president of product marketing and communications, Coldwell Banker. “Our brand is supporting current and aspiring women leaders by providing formal management training, online courses and in-person networking opportunities at events including our annual Leadership Summit and Gen Blue conference. Our Women in Leadership Series, which started as a series of monthly calls and blog posts and will soon add a podcast, allows female trailblazers to share their success stories and empower others to do the same. This May will be Coldwell Banker Women in Leadership Month, celebrating the tremendous work of women in real estate and encouraging more women to seek ownership and leadership opportunities. Our work has only just begun and we’re committed to ensuring that women across our network can envision a path to leadership and are given a variety of opportunities to exercise their leadership skills.”

Nearly two-thirds (64 percent) of working adults in the U.S. agree that working for a company that has female representation at the executive level is important to them, yet a full 41 percent agree that women have to work harder than men to earn an executive level position at their company.

Open dialogue about women as leaders in the workplace, mentorship and training, combined with opportunities to grow and lead, are critical to empowering women in all industries. However, among all employed U.S. adults, 40 percent say their company does not offer formal leadership training programs or sessions.

“As the owner of the largest female-operated Coldwell Banker affiliate, I’m motivated to inspire the women in my community to reach their professional goals,” said Lori Arnold, broker-owner, Coldwell Banker Apex in Dallas-Fort Worth, Texas. “Women succeed at our brokerage because of the continuous support from all members of our team and the initiatives of the Coldwell Banker brand to empower its agents. To me, being a female broker-owner means thinking outside of my comfort zone and saying yes to every opportunity for growth.”

Add Comment

Click here to post a comment

Sign Up for Newswire