The Centrale in Midtown Manhattan Launches Sales

Ceruzzi Properties announces the official unveiling of The Centrale: Midtown’s most highly anticipated new condominium. Sales are launching on-property, and occupancy is anticipated for late summer. The Centrale is poised to become an icon within the Manhattan skyline. Offering a tranquil oasis in the heart of Midtown, The Centrale rises 800 feet and 71 stories to comprise 124 condominium homes. Architecture by Pelli Clarke Pelli and interiors by Champalimaud ensure innovative design that combines a classic cosmopolitan quality with fresh, nature-inspired accents, and an experience that is intricately detailed from arrival to crown.

For its exterior, Pelli Clark Pelli built upon classic Art Deco-style architecture while weaving in contemporary elements that are artfully displayed throughout the building. The tower’s reflective glass façade is articulated with facets of terracotta chevrons, achieving a perfect contextual balance, while a series of crystalline switchbacks from its base to the sky create a dynamic rhythm of angled reflections.

Assuring privacy and exclusivity, residents are offered a convenient and discrete arrival experience through a dramatic porte-cochere, which spans from 50th Street to 49th Street, granting direct and discreet access to the crisp Champalimaud-designed lobby.  An attended garage on-site allows residents to seamlessly return home with the utmost ease.

The residences embody worldly sophistication, timeless originality and elevated standards envisioned by Champalimaud, a firm revered for their 5-star hotel interiors including The Beverly Hills Hotel Bungalows, The Plaza, Waldorf Astoria New York and Chengdu, The Little Nell in Aspen, The Dorchester – London, and The Fairmont San Francisco. One-to-four-bedroom homes, full floor tower residences and a crowning penthouse duplex are extraordinarily designed, featuring soaring ceiling heights and breathtaking views paired with unparalleled craftsmanship and finishes.

“The idea was to design the ultimate New York residential experience: sophisticated, glamorous and sleek, yet modern with the innate qualities that define a home,” said Alexandra Champalimaud, founder of Champalimaud. “We achieved this at The Centrale by creating a sense of warmth with the layering of neutral palettes, curated pieces and sublime materials.” 

“The Centrale is a sanctuary set within the epicenter of Midtown’s most important businesses, shopping, dining and cultural experiences, while at the same time offering the intimacy, personalized services and exclusivity enjoyed in the best boutique properties, within the greatest residential neighborhoods in Manhattan,” said Anna Zarro, Head of Sales, Marketing & Communications for Ceruzzi Properties. 

The Centrale is replete with world-class amenities, which have been thoughtfully conceived and elegantly designed with a timeless sensibility. The Great Room, Club Terrace, Club Lounge, Private Dining Room, Conference Room and Sauna/Steam and Spa Treatment Rooms, a 75’ Lap Pool, and Fitness Center by The Wright Fit, provide the ideal settings for a dynamic and full lifestyle. Amenities extend to the outdoors where residents will enjoy the pet-friendly Garden Terrace and expansive Club Terrace- equipped with all season coverage and wet bar, designed to offer environments that are uniquely crafted for a serene escape.

“The opportunity to own a home at the center of one of the world’s most desirable cities that is designed to replicate a 5-star hotel experience is truly a unique opportunity. This, combined with the quality of finishes, exceptional views and full-service amenities, makes The Centrale one of the most inspiring new developments on the market today,” said Alissa Rosemarin, Director of Sales for The Centrale.

Exclusive Sales and Marketing handled by Douglas Elliman Development Marketing with occupancy in summer of 2019. One to Three bedroom residences from $1.825M to over $5M, full-floor Tower Residences from $10.75M, and The Centrale Penthouse price available upon request.

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