The Star of David is the most universally recognized symbol of Judaism and perhaps one of the oldest recognizable symbols in human history.
Despite its timeless beauty and instantly recognizable form, the Star of David has a history that is unknown to many. Artist and filmmaker Marc Bennett’s The History of the Star of David artwork is a time capsule that invites us to discover the centuries-long evolution of this iconic star. The History of the Star of David offers a historical experience that evokes deep meaning and inspiration through the many iterations of this ubiquitous icon. What once represented degradation and death now inspires life, unity, and hope.
Soroka Medical Center and Marc Bennett have joined forces to create a unique philanthropic collaboration, which generates funds to support Soroka’s life-saving mission. Ten percent of all worldwide art and merchandise sales will be donated to Soroka in perpetuity through this project. Limited edition prints in various sizes on metal and paper are available for sale online.
“This is a significant opportunity for Soroka Medical Center that will support our life-saving mission.” States Dr. Shlomi Codish, Director General for Soroka Medical Center. “The artwork’s intrinsic optimism for the future reflects Soroka’s current strategic role for the State of Israel, enabling the transformative development of the Negev region.”
The American Friends of Soroka Medical Center has commissioned Bennett to create a monumental depiction of his artwork, which will be the largest of its kind in the series. This permanent sculptural installation will become the focal point for Soroka’s new Legacy Heritage Oncology Center and Dr. Larry Norton Institute’s healing garden, set to be unveiled later this year at the Soroka campus in Be’er Sheva, Israel. Museum-sized depictions of this artwork are also being sold to generate additional funding streams. Many prestigious institutions have already acquired pieces of their own, they include; Yad Vashem, the Los Angeles Museum of the Holocaust, Sinai Temple Los Angeles, the Aspen Jewish Community Center, and the Jona Goldrich Center for Digital Storytelling at the USC Shoah Foundation Institute for Visual History andEducation.
“The History of the Star of David transcends cultural barriers with its message of perseverance in overcoming adversity,” remarks Ambassador Dani Dayan, Consul General of Israel in New York. “I believe it will quickly become a cultural landmark that will uplift all who view it at Soroka Medical Center, serving as a beacon of life and hope for the thriving communities of Israel’s Negev region.”
Looking to the future, The History of the Star of David artwork is expected to generate additional streams of revenue through the licensing of the art for merchandise. Gale Branding, an award-winning creative marketing agency based in NYC, has been engaged as an agency of record handling public relations and licensing related to The History of the Star of David artwork.
Branded merchandise bearing the image of this artwork will eventually be sold in specialty retailers, museum gift shops, JCCs and Jewish centers worldwide and will provide a steady stream of funds to support Soroka’s life-saving work.