Fisher Brothers, Witkoff and New Valley, developers of the iconic glass residential tower 111 Murray Street in the heart of TriBeCa, have announced the advent of new partnerships with renowned beauty and wellness brands, Tracie Martyn and J Train. Further adding to the progressive building’s robust and holistic amenities package, the partnerships with celebrity skin guru Martyn, and fitness and holistic wellness “experts” J Train, further the building’s 360-degree holistic approach to wellness. These, in addition to its Turkish hammam, 75-foot lap pool, fitness center and the nation’s first-ever, resident-only Drybar, which recently opened.
“The concept of beauty has evolved beyond its traditional definition, encompassing not only physical wellness, but mental balance as well,” said Lauren Witkoff, executive vice president of Witkoff. “We are giving residents access to holistic wellness programs and the most coveted self-care practices in their own building because, at the end of the day, time and convenience are the ultimate amenity. Without even stepping out the front door, our residents can take advantage of looking and feeling their best with the help of type of high-end brands they know, trust, and feel confident using.”
In partnership with Martyn, residents call upon the building’s concierge to schedule an appointment for any signature treatments within 111 Murray Street’s treatment rooms – part of the building’s 20,000 square feet of David Rockwell-designed amenities. Residents also have access to a full-time, on-site holistic wellness and training team from NYC-based J Train, founded by master trainer and trainer to the New York elite, Joe Trainer, comprised of the most coveted and sought-after body and mind transformation specialists who provide personalized fitness programs and holistic wellbeing practices including yoga, acupuncture, massages and custom naturopathic nutrition plans. Each resident will also receive a complimentary mind and body wellness assessment using medical-grade InBody Scan analysis which will result in residents receiving tailored holistic fitness and lifestyle regiments to reach their individual goals.
“Our mission is to bring J Train’s customized offerings to the unique needs and culture of 111 Murray Street and its residents,” said Joe Trainer, president and founder of J Train. “It is our ultimate goal to build experiences and culture from a holistic perspective as part of the next generation of luxury residential living in New York City.”
“Beyond our flagship spa, we’ve always reserved ‘house calls’ for our top VIP clients,” said Marius Morariu, Co-Founder and CEO of Tracie Martyn. “Now, the residents of 111 Murray Street will be able to enjoy the same celebrity treatment and advanced services without ever having to step out of their front door – the perks of living in a building this glamorous.”
Situated in one New York’s most coveted neighborhoods, 111 Murray Street is a once-in-a-lifetime residential tower designed by world-renowned architects Kohn Pederson Fox. Located between Greenwich and West Street, 111 Murray Street consists of 157 luxury residences with spectacular city and river views. Homes range from $2.5 to $40 million for one-bedroom homes to full-floor penthouses.
“While many of our existing amenities already focus on providing the ultimate luxury living experience, these partnerships take that extra step in ensuring our residents have access to top-of-the-line services, paired with convenience,” added Winston Fisher, a partner with Fisher Brothers.