Residential

Anbang Enlists Douglas Elliman Development Marketing to Oversee Luxury Condominium Sales at Waldorf Astoria New York

Anbang Insurance Group (“Anbang”) has announced that Douglas Elliman Development Marketing has been selected to manage residential condominium sales for Waldorf Astoria New York. The property’s private residences – The Towers of the Waldorf Astoria – will combine contemporary design with the classic aesthetic of the landmark building, distinguished as a global luxury icon. The 375 homes, featuring an unprecedented variety of layouts and sizes, will introduce an unparalleled, luxury residential lifestyle to the heart of Midtown. Residents will have access to more than a full city block of exclusive private amenities, along with the best-in-class services and authentic experiences found only at the world-renowned Waldorf Astoria New York hotel.

“The meticulous revitalization of this beloved landmark is well underway, and we cannot wait to show a global audience what we have been creating. This will be a rare opportunity to own a home at one of the most special addresses in the world,” said Andrew Miller, executive director of development at Anbang. “Douglas Elliman is the perfect partner to market these unique homes, with an unmatched ability to showcase ultra-luxury properties paired with the global reach of Knight Frank. Its talented team takes a strategic approach to the sales process, which has earned the trust of the most knowledgeable clientele. We are thrilled to partner with Douglas Elliman as we enter this exciting new phase for Waldorf Astoria.”

As New York’s largest and the nation’s second largest independent real estate brokerage by sales volume, Douglas Elliman through its development marketing division has led sales efforts for some of New York City’s most celebrated and successful residential development projects. Under the leadership and guidance of its President and CEO, Susan de França, Douglas Elliman Development Marketing will oversee the sales campaign. Prospective residents interested in learning more about The Towers of the Waldorf Astoria are invited to register on the website.

“Waldorf Astoria New York is a historic symbol of timeless grace and boasts a pedigree unlike any residential real estate offering,” said Susan de França. “We are honored to be appointed the exclusive sales and marketing firm for this extraordinary property and look forward to introducing this once-in-a-lifetime offering to the global marketplace.”

“As a company, we have represented many of the most prestigious residential projects throughout New York, South Florida, and California,” said Howard M. Lorber, executive chairman, Douglas Elliman Realty, LLC. “Being awarded The Towers of the Waldorf Astoria, with its rich history and cultural significance, is another shining moment in Douglas Elliman’s 107-year history.”

The global real estate agency Knight Frank will work alongside Douglas Elliman as its exclusive international sales partner. Together, Douglas Elliman and Knight Frank make up the largest luxury residential network in the world.

Paddy Dring, Partner, Global Head of Prime Sales at Knight Frank said, “Alongside Douglas Elliman, we are delighted to be appointed in the sale and marketing of The Towers of the Waldorf Astoria. As appetite for the United States and New York City in particular grows, we anticipate that this historic building will attract considerable interest from around the world. Leveraging our combined global network of over 523 offices in 60 markets, as well as our unique access to the international high-net-worth community will form an integral part of our sales strategy, ensuring our clientele is fully aware of this exciting opportunity.”

Slated for completion in 2021, Waldorf Astoria New York will include approximately 350 newly built hotel rooms and suites and renovated public and event spaces for guests in addition to the building’s luxury residential component. Skidmore, Owings & Merrill (SOM) is the project Architect, and interior designer Pierre Yves Rochon is leading the design of the hotel’s interiors and guest rooms. AECOM Tishman, a premier, fully integrated global infrastructure firm, was engaged to manage the project’s construction and preservation efforts. Noe & Associates is overseeing creative branding.

“Our iconic hotels, resorts and residences around the world consistently create inspirational environments and impressive spaces worthy of hosting history,” said Dino Michael, global brand head, Waldorf Astoria Hotels & Resorts. “The Towers of the Waldorf Astoria will usher in a new era of luxury living in New York City and around the world.”

The Towers of the Waldorf Astoria will offer residences and guests alike a relentless commitment to personal service with Personal Concierges and True Waldorf Service.

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