108 Leonard, NYAA Announce Partnership

Model of 108 Leonard. Photo by Snowflake NYC.

What happens when two Tribeca landmarks collide? You get a partnership that could only happen in New York.

Elad Group recently announced a partnership between the 108 Leonard team and The New York Academy of Art (NYAA). Founded by Andy Warhol in 1982, the NYAA was built out of his fear that a generation of artists was emerging without classical training. Today, located at 111 Franklin Street, the NYAA offers a rigorous MFA program and serves as the cultural hub of Tribeca.

“We are thrilled to be partnering with an institution that is so deeply woven into the Tribeca community and to support young artists,” said Samantha Sax, chief marketing and design officer at Elad Group. “The New York Academy of Art will be a coveted resource for our residents, a rare opportunity to discover emerging artists and to access the art world from the inside. As the stewards of an important landmarked building, we have great respect for the history of this community, the institutions at its foundation and the people who give it unique flavor.”

The 108 Leonard team is excited to partner with the NYAA because, in addition to graduating some of today’s most sought-after painters and sculptors, the NYAA holds world-class exhibits and boasts a board of directors. The partnership will offer residents access to NYAA’s curated works from the Academy’s permanent collection, as well as art from the current student body and alumni of the Academy. These works will be curated into small exhibitions to be displayed throughout the building. In addition, there will be an artist-in-residency program designed to offer residents a peek into works-in-progress by emerging artists. In return, 108 Leonard will offer artists the ideal environment to both create and display their work.

This partnership will also give residents of 108 Leonard unique accesses to NYAA events, custom curated exhibitions, lectures, and studio tours. Additionally, a limited number of VIP patron memberships will be available to residents. VIP memberships will provide exclusive entrée to Academy events, exhibitions, personal studio tours, artist talks and dinners, as well as the opportunity to attend the famous Tribeca Ball and other lauded NYAA events.

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