Madison Reed, the breakthrough beauty company that’s been disrupting the women’s hair color industry since 2013, has announced the launch of Madison Reed Mr. Hair Color for Men — an all-new product line that marks the company’s first foray into the men’s personal care market.
Madison Reed Mr Hair Color for Men, available now online , is crafted to smartly and gently blend away grays for both hair and beards. Think more pepper, less salt. No other men’s product achieves such natural-looking results while eliminating harsh ingredients commonly found in hair color. The formula, crafted in Italy, meets stringent EU safety standards as well as Madison Reed’s Smart 8 standard — it’s free of ammonia and seven other harsh ingredients — PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Plus it couldn’t be simpler to use. Just apply, wait 10 minutes and shampoo.
Just as important as what’s not in the formula is what is in it: Madison Reed Mr. is enriched with good stuff to strengthen and protect hair — eucalyptus leaf oil to nourish and moisturize hair, hops extract to provide strength and add shine, and antioxidant black pepper seed to protect hair from environmental stressors.
“We think Madison Reed Mr. is the future of men’s hair color,” said Amy Errett, Madison Reed founder and CEO. “In our women’s line, we brought dimension to at-home hair color and created a category of salon quality hair color delivered to your door and so we set a challenge for ourselves with Men’s — to say goodbye forever to that flat, shoe polish look.”
Madison Reed announces the new men’s line amidst a period of high growth for the brand. Since March 2020, Madison Reed has seen a 12x increase in new customers and sold one of its hero Radiant Hair Color Kits every five seconds. Just as Madison Reed flipped the traditional mold of drugstore hair color for women on its head, the brand now aims to do the same for the men’s hair color category.
Errett said getting the formula right for Madison Reed Mr. — to achieve gray blending and a natural look that fades gradually with ingredients you can feel good about — was worth the wait. “Since I founded Madison Reed, we’ve heard from so many people asking us when we would launch a men’s line,” Errett said. “I’m so thrilled that time has finally come.”