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Reasons to Tune Into “Looking Good”

As creative content drivers, Terance “T” Coffee and I linked arms to create a talk show celebrating creatives who do it all, despite it all. The show launched on March 30 and will continue to be broadcast to 60 million viewers throughout the year. It is powered by EZWay Broadcasting, a streaming TV network on Amazon, AppleTV and Roku, and it is also distributed as a podcast on Spotify and iTunes.

Creatives hunger to have their work and missions known in the world. Entrepreneurs want their voices of expertise to make a big impact. Seeing this, we used their natural talents of mingling and energetic personalities to create a fun TV show for young designers and experts in the fashion and lifestyle fields to share their story.

Coffee’s wardrobe is provided by celebrity stylist Carl Ayers and features brands including Armani, Versace, Givenchy and rising designers Telfar, Washington Roberts and Jahnkoy.

We wanted to unlock creative voices and share wisdom to inspire people achieve their dreams. They’re not secrets for us to keep. Having a show felt like the natural next step.

One moment that stood out from the show so far is when Poundcake Society’s Rayna Farkoush and Adrianne Gordon talked about making one mask at a time.

“We thought, how can we help get people back to work their company? We had to figure out how to make a fantastic mask,” Gordon said. “We had a hard time getting fabric, getting resources — even getting the elastic for the masks — and cotton, too. We asked, ‘How do we pay for it?’ It was a grassroots campaign. It wasn’t about making money; it was about helping people. It was Easter weekend. Rayna’s mom brought dinner. We worked around the clock for two weeks. We brought our family because it was the very beginning of COVID-19. We had to get permission to get into our building. Our space is very large. We were 20 people, quite dispersed. We’ve been blessed to sell supply to major entertainment companies, global theme parks and have been on CBS — even ‘Grey’s Anatomy.’”

“We never lost sight of our first passion, our appropriately-named clothing line Everyday Ritual,” Farkoush added. “We are loungewear and sleepwear that was a hit in 2020 and going into 2021.”

In our sixth episode, we talked about how to mingle at New York Fashion Week with Melissa Shea.

“When we started building the Fashion Mingle, we were ready to go live in 2017,” Shea said. “We said, ‘Let’s launch at New York Fashion Week with a networking party. Nobody’s doing this. Everybody desperately needs this. They come in from all over the world, but you don’t get a chance to expand your network.’”

Shay created a cocktail party with a red-carpet experience and “speed networking.”

“Some people are extroverts and are 100% comfortable in a party situation; other people are introverts,” Shea added. “Speed networking works because everyone has a planned period to sit down across from somebody the industry and ask advice.”

We also spoke with retailer Karen Michelle on creating Love Your Body, an event for Artists for Trauma.

“I had a retail store, and young girls would come in, not feeling confident. I wanted to create a platform for everyone to feel confident,” Michelle said. “When you walk a runway, it’s very empowering. I wanted to bring together women and girls to a safe space where no one was going to comment. Our Love Your Body (LBY) fashion show and shopping event takes place October 3. We were forced to move the show a few times, but everyone stayed as a partner because of our purpose. We inspire women to ‘be you.’ All proceeds go to Artists for Trauma.”

We caught up with Frances Harder, an industry veteran who said that she still loves what she does after decades of work.

“Whatever you decide to wear is telling a story about who you are,” Harder said. “How you put the pieces together and show them shows a personality.”

On fashion being an art form, LIM College’s Carlton Spence and Tamia Anderson shared what inspired their virtual Fashion Show, “Expose.”

“‘Expose’ is inspired by the FX Show ‘Pose,’” they said. “We were a part of the ballroom culture back in the ‘90s in New York. We were fascinated by the LGBTQ community. They were able to push through and triumph through all hardships that they went through and make it so beautiful because fashion is an art form. Also, we encourage our students to embrace who they are, and we celebrate them on the runway.”

As I say, your network is your net worth. An important piece to a streaming TV show and podcast is the opportunity for guests to make an offer to the audience.  All “Looking Good” patrons shared offers, which can be found at lookinggoodwithdaniellaandtcoffee.com.

T. Coffee is a professor at the Fashion Institute of Technology (FIT) and the Laboratory Institute of Merchandising (LIM College). He is also the founder of TC Event Experience, a wedding and event planning firm.

Daniella Platt is a fashion and lifestyle marketing and branded apparel expert. An author and brand strategist, she is the co-creator of the Jungle & Coffee merchandise collection. She has created and sold media campaigns for labels including Alternative, Cotton Inc. and Sketchers to Hugo Boss. She can be reached at hello@lookinggoodyaya.com or (323) 963-4377.

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