3DLOOK, the global leader in AI-first mobile body measuring and virtual try-on solutions, attained a 47% lower return rate for size-related reasons in a six-months case study in partnership with internet-famous swimwear brand TA3 SWIM.
The brand, known for its best-selling sculpting swimsuits, rolled out 3DLOOK’s size recommendations to reduce a high number of size-related returns and offer a seamless online shopping experience. With fit issues contributing to 38% of all apparel returns, TA3 Swim’s need for a solution was further exacerbated by the use of compression fabrics that hug close in order to smooth and sculpt the body, making it crucial to get each customer in their best size.
“Having spent 30 years across the fashion, retail, manufacturing and technology sectors, I witnessed first-hand the rise of fast fashion and the resulting consequences: mass production, vast emissions and mountains of waste,” said Whitney Cathcart, co-founder and chief commercial officer at 3DLOOK when discussing the inspiration behind the service. “I always felt there must be a better way to provide customers with products that fit well and look good on their bodies and the emergence of technologies such as artificial intelligence and 3D offered that solution.”
Following a 6-months case study, the brand has seen a record-low return rate for size-related reasons of 9% when YourFit is used, which is 47% lower than the overall website and 76% lower than the market average. On average, 46% of customers using YourFit are converting to purchase, with 80% choosing to purchase the YourFit recommended size. Furthermore, when the recommended size is not selected initially, 45% of customers will make a return and request an exchange for YourFit’s originally recommended size. Likewise, with YourFit, the brand is experiencing only a 2% rate with bracketing-related returns, as providing size recommendations for shoppers eliminates the need to purchase multiple sizes and return the ones that don’t fit.
“What good is shapewear if it doesn’t fit right? Sizing charts don’t work because most shoppers don’t know their measurements — and they shouldn’t be expected to do the legwork anyway,” said Leila Shams, founder and CEO of TA3 SWIM. “With YourFit, our customers can now snap two photos and receive a reliable recommendation instantly. Size-related and bracketing-related returns were our biggest struggle. However, offering support in all the right places, YourFit has worked wonders on TA3 SWIM’s return rate.”
“Apparel returns attributed to bracketing and size-related issues make up for half of all returns, and poor fit experience has more consequences than one might think,” continued Cathcart. “In addition to eating into profit margins and damaging the planet with unnecessary emissions, poor fit experience is likely to put an end to your consumer relationship as an unhappy customer will not come back to buy more. The recent case study with TA3 SWIM shows that truly sustainable practices are achievable, benefitting the customer, the brands and the planet.”
Six years in the making, YourFit is also the culmination of the fashion industry’s growing relationship with the online market. Cathcart knew she had to cater to customers seeking tailored sizing in the digital sphere.
“The customer feedback was critical to us to iterate on our product and add complex features like real-time pose detection which allows our product to correct a pose in real-time ensuring that we create accurate 3D models and measurements that are the foundation for YourFit,” explained Cathcart.
To use YourFit and get instant size recommendations, customers can simply choose a style and click the “Find my Size” button. Voice-guided through a mobile-based scanning process, they snap two photos, and YourFit by 3DLOOK calculates the best size option based on their unique body measurements. Completed within 60 seconds, customer data is safe and secure to preserve the privacy of TA3 Swim’s.