The Evolution of Wallaroo Hat Company

Photo courtesy of Wallaroo Hats

Every great story starts with an even greater hat that shows a person’s interests and personality. A hat is functional yet, from a fashion standpoint, has been symbolic of some of the greatest moments in film, photography and travel. At Wallaroo Hat Company, the Australia-inspired, woman-owned hat brand, hats are pivotal to the company’s evolution – in women supporting women, sun protection, skin cancer prevention and business.

“Wallaroo Hat Company began with a simple mission to provide stylish sun protective hats and has evolved into a company dedicated to the elimination of skin cancer and to bettering the world around us,” said Wallaroo Founder and CEO Stephanie Carter.

Stephanie Carter is an award-winning entrepreneur, philanthropist, activist and visionary. In 1999, Carter became one of the early pioneers of sun protection hats in the headwear industry when she launched Wallaroo Hat Company.

Carter combined fashion and function by introducing UPF 50+ sun protective hats for women, men and children. Her passion and innovations in the headwear industry did not go unnoticed. In 2015, Carter was elected the first female president of The Headwear Association (THA) in its then 105-year history.

Since Wallaroo Hat Company’s debut over two decades ago, Carter has grown the company into a leading global brand and certified B Corporation, a business that balances purpose and profit and considers the impact of their decisions on their workers, customers, suppliers, community and the environment.

Wallaroo’s 2023 collection features nearly 100 hats, including several Carkella by Wallaroo styles. Carkella is their first-ever private-label brand for the golf, travel and resort industries. Wallaroo makes sun protection, functionality and packing easy with exquisitely designed hats for every occasion and lifestyle. Inspiration is drawn from across the globe and the new designs exclusive to this collection include:

The Elise at: Inspired by her film with Christopher Reeve, “Somewhere in Time,” world-renowned actress and entrepreneur, Jane Seymour, designed this exclusive hat in partnership with Wallaroo. It features a sweeping 4½-inch brim, perfect for enchanting walks by the beach.

Wallaroo’s Sloan Hat and The Vivian Hat by Carkella: These two new hats are designed with festival seasons in mind and feature fashionable fits and neutral colors. The styles will keep you covered to play in the sun all day long, while keeping you cool and happy.

The Tulum and Baja Hats: These artisan hats are ideal for beach weather as your travels take you to a bright and beautiful escape. These new styles are hand-crafted in a co-op of artisans outside of Guadalajara, Mexico and are made of palm fiber material which is entirely compostable.

The Sedona Visor: Modeled after Wallaroo’s top-selling Sedona hats, this matching visor offers a sporty option with great coverage and a desert-inspired aesthetic.

The Tahoe Hat by Carkella: This hat is perfect for outdoor adventures. With lightweight ripstop fabric, it’s resistant to water and wind, and has a hidden magnet (signature to the Carkella line) for your personalized metal emblem.

Recognized by the Skin Cancer Foundation for their sun protective features, Wallaroo offers styles with UPF 50+ rated materials that block 97.5% of the sun’s harmful rays. Many Wallaroo hats are packable and travel-friendly. Pack them into suitcases, carry-on and golf bags and they will bounce back to their original shape once unpacked.

Perfect for outdoor adventures, tropical destinations, a walk on the beach or a day at the park, Wallaroo offers many choices and a significant color pallet to ensure there is a hat for every customer and every occasion.

For more information, or to view the Wallaroo and Carkella collections, please visit wallaroohats.com.