Curated by David’s Bridal expert in-house team of designers, The Wink offers an exclusive look at the season’s most popular styles and trends. With multiple editions dedicated to everything from bridal gowns to shoes, Little White Dress, prom dresses, party dresses, bridesmaids, accessories, and the retailer’s exclusive designers including Oleg Cassini, The Wink lookbooks supply the modern shoppers with inspiration for her big day. The books feature head-to-toe looks, product descriptions, and QR codes that take users directly to the products, offering a seamless experience from inspiration to shopping all in one place.
Boasting versatility, exquisite details and custom artistry, The Wink showcases the David’s Bridal difference in their exclusive house of brands and vast assortment of bridal and special event offerings for every look and every event – from her wedding day to date night, girls night out, vacation or a cozy night in.
“When it comes to our customers, we always wink back,” said Kelly Cook, chief marketing and IT officer for David’s Bridal. “The Wink is our gift to our customers. It is playful, celebratory, and authentic – just like our customers. It is her guide to everything she wants. From Friday nights out to one-in-a-lifetime weddings – we’ve got her covered. In addition to over 300,000 dresses in stock, The Wink is another way we are here for our customers from the very start of her planning journey for all of life’s magical moments.”