Made by women, for women, Rael uses Korean technology with natural materials to deliver safe, effective 360-cycle care solutions- Rael specializes in feminine care and skincare for cycle health/overall well-being. Launched in 2017, Rael has been committed to bettering your offerings and women’s health ever since.
Rael’s commitment to women’s health is reflected through its brand name. Derived from the word “real,” Rael’s core philosophy is authenticity and well-being. They can achieve this through real solutions for women’s health while being true to their transparency, quality and trueness.
Yanghee, CEO of Rael, previously was an executive at Walt Disney Studios, with a focus on distribution and sales. With a dream of bringing Korean culture to the U.S., she was educated on the harsh ingredients the U.S. offers in feminine care and started comparing it to Korean-made products. Yanghee wanted to positively impact women’s lives and after researching the $4 billion feminine wellness industry, she brought the “better for you, better for the environment” campaign through Rael.
The needs of every individual woman are constantly changing and Rael prides itself in creating something to embrace a woman’s cycle journey. According to the Rael team, “From menstrual care to skincare, Rael embraces the real essence of women’s well-being, fostering a connection that goes beyond superficiality to address the authentic and changing needs of every woman.”
With an emphasis on a preventative and holistic philosophy, Korean skincare (K-beauty) introduces unique ingredients such as Mugwort Extract, Tea Tree Extract and Minerice Enzyme Complex. Moving away from the conventional U.S. ingredients emphasizes achieving a natural glow, allowing one to embrace their natural beauty. “As Korean skincare continues to captivate the U.S. market, its impact extends beyond the surface – it’s a cultural shift towards embracing a mindful, holistic and personalized approach to skincare that celebrates individual beauty,” Rael’s team said.
Rael’s mission to break free from social norms around women’s health defined their narrative. Rather than treating an integral part of women’s health as a taboo, they are focusing on their overall health. After their initial launch, Rael then expanded to skincare, cramp care and more.
Effective cycle care and innovative skincare solutions go hand-in-hand. Rael offers well-rounded support through it all while staying true to their goal. “From the beginning, Rael started with women’s holistic wellness at the center in hopes of improving their well-being and wellness by bringing novel technology and clean ingredients from Korea and filling that gap in the beauty and wellness industries,” the Rael team said.
Amongst multiple products, Rael’s two standouts include their organic cotton cover pads and their invisible spot cover. Their cotton cover pad became a best seller on Amazon and sits at number one today. The Korean manufacturing captures both comfort and performance. The waterproof, protective patch uses a medical-grade hydrocolloid to extract impurities.
Rael has their future set on being a leader in the feminine wellness industry. By pioneering new materials, incorporating technology and addressing emerging wellness trends, Rael looks to reach new markets. In doing so, they hope to build a supportive community around their brand through their online platforms, events and partnerships. “To truly lead in the thought leadership space,” explained the team. “Rael will continue to deepen its commitment to philanthropy and set benchmarks for eco-friendly practices.”
