A filtered reality is nothing new—over the years, nearly a billion people have used beauty filters to project a picture of perfection on social media. However, the latest beauty filters are going viral because they utilize AI to assess and reshape every pixel on your face. Unlike traditional beauty filters, AI-generated filters do not glitch or waver as your face moves, causing a heightened sense of reality. The results are so convincing that many people now want to achieve their Insta-glow and contouring “IRL” with high-tech skin care.
How are advancements in skin care helping to bridge the gap between filtered results and reality?
We caught up with skin care guru Peter Thomas Roth to find out. An influential segment leader in the beauty industry, Roth is known for creating clinically stronger formulas and leads all research and development efforts at his state-of-the-art lab and manufacturing facility. The newest innovation to emerge from Roth’s lab is Instant FIRMx® Glow-Filter Priming Serum. Here, Roth talks about the science behind this breakthrough formula and how it helps his customers achieve a filter effect offscreen.
How have AI-generated beauty filters impacted the skin care industry?
It’s a whole new world of skin care. The obsession with more realistic filter ‘tweakments’ has led to an uptick in the use of clinical skin care treatments. Consumers are seeking products with stronger, clinical ingredients for more intensive results. Whether they are on TikTok or out with friends, they want camera-ready skin!
In general, how do you think social media has changed the skin care landscape?
People are constantly discovering and sharing skin care trends! As the conversation has expanded, I’ve noticed more interest in ingredients and product performance. I’ve been transparent with my customers since day one, and I think that’s why my products continue to resonate. I put all the active ingredients on the front of my products in big font—I was the pioneer of this! —because I want people to know what they’re getting. To ensure my customers enjoy amazing results, I always use the most effective active ingredients at the highest percentage possible.
Your Instant FIRMx® products are viral sensations on social media—tell us more.
Everyone loves my Instant FIRMx® products! Influencers and celebrities can’t get enough because the formulas give you intensive results instantly and over time. It all started with my Instant FIRMx® Eye Temporary Eye Tightener. It was one of my top products for years, but things really went off the charts when Trinidad Sandoval shared her amazing before-and-after on TikTok. It received over 43 million views and people were obsessed—still are! After that, I worked with my chemists to create my Instant FIRMx® No-Filter Primer, which quickly became a big hit as well.
Why will beauty filter users love your new Instant FIRMx® Glow-Filter Priming Serum?
Like the most popular beauty filters, it illuminates your complexion, blurs the look of imperfections and gives you a more lifted and contoured appearance… brilliant!
What makes Instant FIRMx® Glow-Filter Priming Serum scientifically advanced?
Illuminating Minerals and Diamond Powder provide an instant glow and the illusion of lifted facial features. But what makes this product truly unique is the breakthrough 5% Actigym™ Clinical Contouring Technology—it’s like a gym for your skin! This cutting-edge ingredient helps to sculpt the look of your skin over time and defines the appearance of cheeks, chin and jawline with continued daily use. With consistent everyday application, my primer is also clinically proven to improve the look of skin firmness in just one week.
How should people use Instant FIRMx® Glow-Filter Priming Serum?
For the best results, apply this product to clean, dry skin. Wear it alone to instantly glow and blur imperfections, or under foundation for a lit-from-within makeup look. FYI, if you add a smoky eye and fill in your brows, you can channel your own ‘Bold Glamour’ TikTok filter in real life!
